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Market-neutral small-business guide

How to Price Onboarding and Discovery Work

Define the discovery outcome, access, participants and stop point, then price that work as explicit scope.

Define the decision before calculating

Record these inputs and boundaries

  • State the question discovery must answer and the decision it enables. (not complete)
  • List access, information, workshops, interviews and named participants. (not complete)
  • Define the deliverable and evidence of completion. (not complete)
  • Set the time, revision and dependency boundary. (not complete)
  • Choose what happens when discovery cannot resolve the uncertainty. (not complete)

Compare a labelled base and downside scenario

Illustrative discovery scope comparison in neutral currency units
Decision inputBase caseDownside or boundary caseDecision checkpoint
DeliverableFindings and scoped recommendationGeneral understandingDo not quote the vague outcome
Discovery-line calculation12 hours ร— 80 + 120 direct costs = 1,080 neutral currency units, tax-exclusiveUnlimited meetings and revisionsQuote 1,080 only for the capped discovery stage; otherwise re-scope before quoting
Decision pointProceed, revise scope or stopAutomatic commitment to deliveryKeep discovery and delivery approval separate
All entries are labelled planning assumptions. Replace them with reconciled business records and change one assumption at a time.
  1. Define the decision output and completion evidence.
  2. Estimate the bounded work and direct costs on one basis.
  3. Price discovery as its own line or separately approved stage.
  4. State excluded delivery work and the change trigger.
  5. Review the result before quoting the later delivery phase.

Interpret the result and choose the next step

Discovery is priceable when it has its own outcome, evidence, limit and hand-off. An open-ended promise cannot be repaired by adding hidden hours to the delivery rate.

Run the exact calculation in the registered planner

Decision questions

Should discovery always be free?
There is no universal rule. Keep the work and decision outcome visible so any choice to charge, waive or credit it remains an explicit commercial decision.
Can discovery be included in the project price?
Yes, when its scope and cost remain visible and the later delivery commitment is not made before material uncertainty is resolved.

Method and source scope

Change history

  1. โ€” Initial public release of the article after pre-launch factual, editorial, source and presentation review.