Unit Economics: Choose the Right Decision Boundary
Choose a repeatable object, economic boundary, constrained resource and horizon before selecting a calculation, without importing a benchmark or market default.
Tag: unit economics
List of all related Margin101 business guides.
SaaS Unit Economics: Contribution, CAC, Churn and Cash
Connect contribution, acquisition cost, retention and cash timing while keeping cohort and horizon boundaries explicit.
Last-Mile Delivery: Route, Time and Failure
Connect route cost, stop density, time and failed delivery on one completed-delivery basis.
Creator Economics: Sponsors, Products and Membership
Compare creator revenue models on contribution, capacity, volatility and audience-dependency boundaries.
LTV vs CAC: Assumptions for Small Businesses
Compare bounded contribution LTV with aligned CAC while keeping retention, horizon, cohort and payback limitations visible.
How to Compare Subscription, One-Off and Bundle Pricing
Compare the same customer job, horizon, recurring costs, cash timing and contribution without assuming any pricing model is universally best.
Direct, Indirect, Variable and Fixed Costs for Decisions
Classify traceability and cost behaviour separately against a named object, activity driver, period and relevant range.
Free Shipping, Returns and CAC: Stress-Test the Same Order
Put shipping support, expected returns and acquisition cost on one order-contribution basis before choosing an offer.
Annual vs Monthly Plans: Cash, Discount and Retention
Compare annual and monthly plans on aligned price, cash timing, obligation and retained-cohort assumptions.
Churn Reduction vs More Acquisition
Compare bounded retention and acquisition interventions on the same cohort, contribution and evaluation horizon.
Cost per Job, Order or Customer: Pick the Denominator
Match the denominator to the cost pool and decision, reconcile total cost and avoid comparing unlike per-object figures.
How to Price a New Product When Cost Is Uncertain
Build reasoned low, base and high cost cases on one basis, then make a provisional pricing decision with explicit stop triggers.