Act on the result
Set the price with explicit reserved-capacity, usage and service-level boundaries.
Educational only: Business decision support, not accounting, tax or legal advice.
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Update policy: Reviewed when formulas or official dependencies change.
Scope: Market-neutral small-business planning using your own assumptions.
What this planner helps you decide
Best for
Service businesses pricing a recurring customer support plan.
Outputs
Expected usage cost, reserved-capacity cost, unused hours, service-level cost, minimum price, contribution and margin.
Start here
Enter expected support usage, reserved capacity, delivery cost and every platform, admin and service-level cost.
Use a different tool when: Do not use this to translate billable demand into headcount; use Utilisation to Headcount Planner for that decision. Use this tool to price recurring customer support.
Quote & capacity
Recurring Support Plan Pricing: expected usage cost
Expected usage cost, reserved-capacity cost, unused hours, service-level cost, minimum price, contribution and margin.
Amounts use the same currency as your inputs. No currency conversion is performed.
Recurring Support Plan Pricing
Set a support-plan floor from expected usage, reserved capacity and service-level cost.
Your numbers stay in this browser
Expected monthly usage.
Capacity held to meet the service level.
Internal support cost.
Per-customer tool cost.
Per-customer administration.
Monitoring or response-readiness cost.
Contribution retained.
Plan price to test.
Decision result
Every result is derived by the registered service and project engine.
PDF and CSV exports stay on this device. Clean page links contain no inputs.
- Monthly Cost Per Customer
- 225/month
- Expected Usage Cost
- 120/month
- Reserved Capacity Cost
- 180/month
- Unused Reserved Hours
- 1 hours/month
- Capacity Utilisation
- 66.7%
- Minimum monthly price
- 321.43/month
- Proposed Contribution
- 25/month
- Proposed Margin
- 10%
- Price Gap
- -71.43/month
Scenario comparison
Each row names the assumption axis changed from the baseline.
ScenarioResultDifference
Current scenario321.43/monthBaseline
Lower Reserved capacity hours235.71/month−85.71/month (−26.7%)
Higher Reserved capacity hours407.14/month+85.71/month (+26.7%)
Save these results, change an input, then compare the updated figures with this baseline.
The baseline is temporary in this tab and is not added to shared scenario links or generated reports.
Calculation details
View calculation detailsView the formulas and inputs used for these results.
Minimum monthly price
Minimum Monthly Price
monthly customer cost ÷ (1 − target margin)321.43/monthResult321.43/month
Reports/month from the entered project, capacity and ex-tax commercial assumptions. The engine retains full precision; presentation is bounded for readability.
Recurring Support Plan Pricing Planner formulas →Inputs used by these formula steps
- Minimum Monthly PriceExpected Support Hours
- 2
- Minimum Monthly PriceReserved Capacity Hours
- 3
- Minimum Monthly PriceDelivery Cost Per Hour
- 60
- Minimum Monthly PricePlatform Cost Per Customer
- 20
- Minimum Monthly PriceMonthly Admin Cost Per Customer
- 10
- Minimum Monthly PriceService Level Cost Per Customer
- 15
- Minimum Monthly PriceTarget Margin
- 0.3
- Minimum Monthly PriceProposed Monthly Price
- 250
Monthly Cost Per Customer
Monthly Cost Per Customer
reserved capacity cost + platform + admin + service-level cost225/monthResult225/month
Reports/month from the entered project, capacity and ex-tax commercial assumptions. The engine retains full precision; presentation is bounded for readability.
Recurring Support Plan Pricing Planner formulas →Inputs used by these formula steps
- Monthly Cost Per CustomerExpected Support Hours
- 2
- Monthly Cost Per CustomerReserved Capacity Hours
- 3
- Monthly Cost Per CustomerDelivery Cost Per Hour
- 60
- Monthly Cost Per CustomerPlatform Cost Per Customer
- 20
- Monthly Cost Per CustomerMonthly Admin Cost Per Customer
- 10
- Monthly Cost Per CustomerService Level Cost Per Customer
- 15
- Monthly Cost Per CustomerTarget Margin
- 0.3
- Monthly Cost Per CustomerProposed Monthly Price
- 250
Expected Usage Cost
Expected Usage Cost
expected support hours × delivery cost120/monthResult120/month
Reports/month from the entered project, capacity and ex-tax commercial assumptions. The engine retains full precision; presentation is bounded for readability.
Recurring Support Plan Pricing Planner formulas →Inputs used by these formula steps
- Expected Usage CostExpected Support Hours
- 2
- Expected Usage CostReserved Capacity Hours
- 3
- Expected Usage CostDelivery Cost Per Hour
- 60
- Expected Usage CostPlatform Cost Per Customer
- 20
- Expected Usage CostMonthly Admin Cost Per Customer
- 10
- Expected Usage CostService Level Cost Per Customer
- 15
- Expected Usage CostTarget Margin
- 0.3
- Expected Usage CostProposed Monthly Price
- 250
Reserved Capacity Cost
Reserved Capacity Cost
reserved hours × delivery cost180/monthResult180/month
Reports/month from the entered project, capacity and ex-tax commercial assumptions. The engine retains full precision; presentation is bounded for readability.
Recurring Support Plan Pricing Planner formulas →Inputs used by these formula steps
- Reserved Capacity CostExpected Support Hours
- 2
- Reserved Capacity CostReserved Capacity Hours
- 3
- Reserved Capacity CostDelivery Cost Per Hour
- 60
- Reserved Capacity CostPlatform Cost Per Customer
- 20
- Reserved Capacity CostMonthly Admin Cost Per Customer
- 10
- Reserved Capacity CostService Level Cost Per Customer
- 15
- Reserved Capacity CostTarget Margin
- 0.3
- Reserved Capacity CostProposed Monthly Price
- 250
Unused Reserved Hours
Unused Reserved Hours
reserved hours − expected hours1 hours/monthResult1 hours/month
Reports hours/month from the entered project, capacity and ex-tax commercial assumptions. The engine retains full precision; presentation is bounded for readability.
Recurring Support Plan Pricing Planner formulas →Inputs used by these formula steps
- Unused Reserved HoursExpected Support Hours
- 2
- Unused Reserved HoursReserved Capacity Hours
- 3
- Unused Reserved HoursDelivery Cost Per Hour
- 60
- Unused Reserved HoursPlatform Cost Per Customer
- 20
- Unused Reserved HoursMonthly Admin Cost Per Customer
- 10
- Unused Reserved HoursService Level Cost Per Customer
- 15
- Unused Reserved HoursTarget Margin
- 0.3
- Unused Reserved HoursProposed Monthly Price
- 250
Capacity Utilisation
Capacity Utilisation
expected hours ÷ reserved hours0.67 decimal rateResult66.7%
Reports decimal rate from the entered project, capacity and ex-tax commercial assumptions. The engine retains full precision; presentation is bounded for readability.
Recurring Support Plan Pricing Planner formulas →Inputs used by these formula steps
- Capacity UtilisationExpected Support Hours
- 2
- Capacity UtilisationReserved Capacity Hours
- 3
- Capacity UtilisationDelivery Cost Per Hour
- 60
- Capacity UtilisationPlatform Cost Per Customer
- 20
- Capacity UtilisationMonthly Admin Cost Per Customer
- 10
- Capacity UtilisationService Level Cost Per Customer
- 15
- Capacity UtilisationTarget Margin
- 0.3
- Capacity UtilisationProposed Monthly Price
- 250
Proposed Contribution
Proposed Contribution
proposed price − monthly customer cost25/monthResult25/month
Reports/month from the entered project, capacity and ex-tax commercial assumptions. The engine retains full precision; presentation is bounded for readability.
Recurring Support Plan Pricing Planner formulas →Inputs used by these formula steps
- Proposed ContributionExpected Support Hours
- 2
- Proposed ContributionReserved Capacity Hours
- 3
- Proposed ContributionDelivery Cost Per Hour
- 60
- Proposed ContributionPlatform Cost Per Customer
- 20
- Proposed ContributionMonthly Admin Cost Per Customer
- 10
- Proposed ContributionService Level Cost Per Customer
- 15
- Proposed ContributionTarget Margin
- 0.3
- Proposed ContributionProposed Monthly Price
- 250
Proposed Margin
Proposed Margin
proposed contribution ÷ proposed price0.1 decimal rateResult10%
Reports decimal rate from the entered project, capacity and ex-tax commercial assumptions. The engine retains full precision; presentation is bounded for readability.
Recurring Support Plan Pricing Planner formulas →Inputs used by these formula steps
- Proposed MarginExpected Support Hours
- 2
- Proposed MarginReserved Capacity Hours
- 3
- Proposed MarginDelivery Cost Per Hour
- 60
- Proposed MarginPlatform Cost Per Customer
- 20
- Proposed MarginMonthly Admin Cost Per Customer
- 10
- Proposed MarginService Level Cost Per Customer
- 15
- Proposed MarginTarget Margin
- 0.3
- Proposed MarginProposed Monthly Price
- 250
Price Gap
Price Gap
proposed price − minimum monthly price-71.43/monthResult-71.43/month
Reports/month from the entered project, capacity and ex-tax commercial assumptions. The engine retains full precision; presentation is bounded for readability.
Recurring Support Plan Pricing Planner formulas →Inputs used by these formula steps
- Price GapExpected Support Hours
- 2
- Price GapReserved Capacity Hours
- 3
- Price GapDelivery Cost Per Hour
- 60
- Price GapPlatform Cost Per Customer
- 20
- Price GapMonthly Admin Cost Per Customer
- 10
- Price GapService Level Cost Per Customer
- 15
- Price GapTarget Margin
- 0.3
- Price GapProposed Monthly Price
- 250
Inputs used
- Expected support hours
- 2
- Reserved capacity hours
- 3
- Delivery cost per hour
- 60
- Platform cost per customer
- 20
- Monthly admin cost
- 10
- Service-level cost
- 15
- Target margin
- 0.3
- Proposed monthly price
- 250
Open this calculator with preset values
This calculator supports documented, shareable scenario URLs. Compatible assistants and applications can construct links using the parameters below.
Scenario links contain only allowlisted numeric and closed-choice inputs shown in the URL; Margin101 excludes free text and identifying fields. Anyone you share the URL with can read those numbers, so do not include private or identifying data.
| Parameter | Meaning | Unit | Allowed values | Presence | Default |
|---|---|---|---|---|---|
| deliveryCostPerHour | Internal support cost. | currency units/hour | 0 to 10000000 | Required | 60 |
| expectedSupportHours | Expected monthly usage. | hours/customer/month | 0 to 10000000 | Required | 2 |
| monthlyAdminCostPerCustomer | Per-customer administration. | currency units/customer/month | 0 to 10000000 | Required | 10 |
| platformCostPerCustomer | Per-customer tool cost. | currency units/customer/month | 0 to 10000000 | Required | 20 |
| proposedMonthlyPrice | Plan price to test. | currency units/customer/month | 0 to 10000000 | Required | 250 |
| reservedCapacityHours | Capacity held to meet the service level. | hours/customer/month | 0 to 10000000 | Required | 3 |
| serviceLevelCostPerCustomer | Monitoring or response-readiness cost. | currency units/customer/month | 0 to 10000000 | Required | 15 |
| targetMargin | Contribution retained. | proportion of monthly plan price retained as contribution | 0 to 0.99 | Required | 0.3 |
Recurring Support Plan Pricing: expected usage cost
The recurring support plan pricing result uses only the entered commercial assumptions.
Formula summary
- Primary formula
- minimum monthly price = monthly customer cost ÷ (1 − target margin)
Data used here
- The estimate uses your inputs and the general business formula documented in the methodology.
Decision checks
Stress-test the decision
Retest higher expected usage, reserved capacity and service-level cost.
When this estimate can be misleading
- Results depend on the accuracy and consistent basis of user-entered assumptions.
- The planner does not forecast demand, delivery performance or contract outcomes.
- Use the result as educational business decision support, not accounting, tax or legal advice.
- The recurring support plan pricing result uses only the entered commercial assumptions.
Educational estimate, not advice. See all assumptions & limitations →
Related reading
Guides to interpret the decision and its assumptions.
- How to Build a Retainer Price From Capacity
Define the reserved-capacity promise, delivery boundary and review triggers before calculating a retainer fee.
Read guide
Frequently asked questions
How do I price recurring customer support?
Set the price with explicit reserved-capacity, usage and service-level boundaries.
Which planning assumptions should I stress-test?
Compare a plausible alternative scenario and verify the decision-critical assumption that changes the plan most.