Act on the result
Choose option emphasis using expected contribution, not price alone.
Educational only: Business decision support, not accounting, tax or legal advice.
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Update policy: Reviewed when formulas or official dependencies change.
Scope: Market-neutral small-business planning using your own assumptions.
What this planner helps you decide
Best for
Service owners comparing good, better and best proposal options.
Outputs
Contribution per win and expected contribution for good, better and best, adjacent deltas and the match threshold.
Start here
Enter price, delivery cost and expected wins separately for the good, better and best options.
Use a different tool when: Do not use this to price best, base and worst project duration exposure; use Project Duration Risk Planner for that decision. Use this tool to compare proposal option economics.
Quote & capacity
Proposal Option Profitability: contribution per win and expected contribution for good
Contribution per win and expected contribution for good, better and best, adjacent deltas and the match threshold.
Amounts use the same currency as your inputs. No currency conversion is performed.
Proposal Option Profitability
Compare expected contribution across good, better and best proposal options.
Your numbers stay in this browser
Client price.
Expected delivery cost.
Wins in the period.
Client price.
Expected delivery cost.
Wins in the period.
Client price.
Expected delivery cost.
Wins in the period.
Decision result
Every result is derived by the registered service and project engine.
PDF and CSV exports stay on this device. Clean page links contain no inputs.
- Good Contribution Per Win
- 2,000.00/project
- Better Contribution Per Win
- 2,700.00/project
- Best Contribution Per Win
- 3,500.00/project
- Good Expected Contribution
- 8,000.00/period
- Better Expected Contribution
- 8,100.00/period
- Best Expected Contribution
- 10,500.00/period
- Better Vs Good Contribution
- 100.00/period
- Best versus better contribution
- 2,400.00/period
- Best Wins To Match Good
- 2.29
Scenario comparison
Each row names the assumption axis changed from the baseline.
ScenarioResultDifference
Current scenario2,400.00/periodBaseline
Lower Best expected wins-1,100.00/period−3,500.00/period (−145.8%)
Higher Best expected wins5,900.00/period+3,500.00/period (+145.8%)
Save these results, change an input, then compare the updated figures with this baseline.
The baseline is temporary in this tab and is not added to shared scenario links or generated reports.
Calculation details
View calculation detailsView the formulas and inputs used for these results.
Good Contribution Per Win
Good Contribution Per Win
good price − good cost2,000/projectResult2,000.00/project
Reports/project from the entered project, capacity and ex-tax commercial assumptions. The engine retains full precision; presentation is bounded for readability.
Proposal Option Profitability Planner formulas →Inputs used by these formula steps
- Good Contribution Per WinGood Option Price
- 5,000
- Good Contribution Per WinGood Option Cost
- 3,000
- Good Contribution Per WinGood Option Expected Wins
- 4
- Good Contribution Per WinBetter Option Price
- 6,500
- Good Contribution Per WinBetter Option Cost
- 3,800
- Good Contribution Per WinBetter Option Expected Wins
- 3
- Good Contribution Per WinBest Option Price
- 8,000
- Good Contribution Per WinBest Option Cost
- 4,500
- Good Contribution Per WinBest Option Expected Wins
- 3
Better Contribution Per Win
Better Contribution Per Win
better price − better cost2,700/projectResult2,700.00/project
Reports/project from the entered project, capacity and ex-tax commercial assumptions. The engine retains full precision; presentation is bounded for readability.
Proposal Option Profitability Planner formulas →Inputs used by these formula steps
- Better Contribution Per WinGood Option Price
- 5,000
- Better Contribution Per WinGood Option Cost
- 3,000
- Better Contribution Per WinGood Option Expected Wins
- 4
- Better Contribution Per WinBetter Option Price
- 6,500
- Better Contribution Per WinBetter Option Cost
- 3,800
- Better Contribution Per WinBetter Option Expected Wins
- 3
- Better Contribution Per WinBest Option Price
- 8,000
- Better Contribution Per WinBest Option Cost
- 4,500
- Better Contribution Per WinBest Option Expected Wins
- 3
Best Contribution Per Win
Best Contribution Per Win
best price − best cost3,500/projectResult3,500.00/project
Reports/project from the entered project, capacity and ex-tax commercial assumptions. The engine retains full precision; presentation is bounded for readability.
Proposal Option Profitability Planner formulas →Inputs used by these formula steps
- Best Contribution Per WinGood Option Price
- 5,000
- Best Contribution Per WinGood Option Cost
- 3,000
- Best Contribution Per WinGood Option Expected Wins
- 4
- Best Contribution Per WinBetter Option Price
- 6,500
- Best Contribution Per WinBetter Option Cost
- 3,800
- Best Contribution Per WinBetter Option Expected Wins
- 3
- Best Contribution Per WinBest Option Price
- 8,000
- Best Contribution Per WinBest Option Cost
- 4,500
- Best Contribution Per WinBest Option Expected Wins
- 3
Good Expected Contribution
Good Expected Contribution
good contribution × expected wins8,000/periodResult8,000.00/period
Reports/period from the entered project, capacity and ex-tax commercial assumptions. The engine retains full precision; presentation is bounded for readability.
Proposal Option Profitability Planner formulas →Inputs used by these formula steps
- Good Expected ContributionGood Option Price
- 5,000
- Good Expected ContributionGood Option Cost
- 3,000
- Good Expected ContributionGood Option Expected Wins
- 4
- Good Expected ContributionBetter Option Price
- 6,500
- Good Expected ContributionBetter Option Cost
- 3,800
- Good Expected ContributionBetter Option Expected Wins
- 3
- Good Expected ContributionBest Option Price
- 8,000
- Good Expected ContributionBest Option Cost
- 4,500
- Good Expected ContributionBest Option Expected Wins
- 3
Better Expected Contribution
Better Expected Contribution
better contribution × expected wins8,100/periodResult8,100.00/period
Reports/period from the entered project, capacity and ex-tax commercial assumptions. The engine retains full precision; presentation is bounded for readability.
Proposal Option Profitability Planner formulas →Inputs used by these formula steps
- Better Expected ContributionGood Option Price
- 5,000
- Better Expected ContributionGood Option Cost
- 3,000
- Better Expected ContributionGood Option Expected Wins
- 4
- Better Expected ContributionBetter Option Price
- 6,500
- Better Expected ContributionBetter Option Cost
- 3,800
- Better Expected ContributionBetter Option Expected Wins
- 3
- Better Expected ContributionBest Option Price
- 8,000
- Better Expected ContributionBest Option Cost
- 4,500
- Better Expected ContributionBest Option Expected Wins
- 3
Best Expected Contribution
Best Expected Contribution
best contribution × expected wins10,500/periodResult10,500.00/period
Reports/period from the entered project, capacity and ex-tax commercial assumptions. The engine retains full precision; presentation is bounded for readability.
Proposal Option Profitability Planner formulas →Inputs used by these formula steps
- Best Expected ContributionGood Option Price
- 5,000
- Best Expected ContributionGood Option Cost
- 3,000
- Best Expected ContributionGood Option Expected Wins
- 4
- Best Expected ContributionBetter Option Price
- 6,500
- Best Expected ContributionBetter Option Cost
- 3,800
- Best Expected ContributionBetter Option Expected Wins
- 3
- Best Expected ContributionBest Option Price
- 8,000
- Best Expected ContributionBest Option Cost
- 4,500
- Best Expected ContributionBest Option Expected Wins
- 3
Better Vs Good Contribution
Better Vs Good Contribution
better expected − good expected contribution100/periodResult100.00/period
Reports/period from the entered project, capacity and ex-tax commercial assumptions. The engine retains full precision; presentation is bounded for readability.
Proposal Option Profitability Planner formulas →Inputs used by these formula steps
- Better Vs Good ContributionGood Option Price
- 5,000
- Better Vs Good ContributionGood Option Cost
- 3,000
- Better Vs Good ContributionGood Option Expected Wins
- 4
- Better Vs Good ContributionBetter Option Price
- 6,500
- Better Vs Good ContributionBetter Option Cost
- 3,800
- Better Vs Good ContributionBetter Option Expected Wins
- 3
- Better Vs Good ContributionBest Option Price
- 8,000
- Better Vs Good ContributionBest Option Cost
- 4,500
- Better Vs Good ContributionBest Option Expected Wins
- 3
Best versus better contribution
Best Vs Better Contribution
best expected − better expected contribution2,400/periodResult2,400.00/period
Reports/period from the entered project, capacity and ex-tax commercial assumptions. The engine retains full precision; presentation is bounded for readability.
Proposal Option Profitability Planner formulas →Inputs used by these formula steps
- Best Vs Better ContributionGood Option Price
- 5,000
- Best Vs Better ContributionGood Option Cost
- 3,000
- Best Vs Better ContributionGood Option Expected Wins
- 4
- Best Vs Better ContributionBetter Option Price
- 6,500
- Best Vs Better ContributionBetter Option Cost
- 3,800
- Best Vs Better ContributionBetter Option Expected Wins
- 3
- Best Vs Better ContributionBest Option Price
- 8,000
- Best Vs Better ContributionBest Option Cost
- 4,500
- Best Vs Better ContributionBest Option Expected Wins
- 3
Best Wins To Match Good
Best Wins To Match Good
good expected contribution ÷ best contribution per win2.29 countResult2.29
Reports count from the entered project, capacity and ex-tax commercial assumptions. The engine retains full precision; presentation is bounded for readability.
Proposal Option Profitability Planner formulas →Inputs used by these formula steps
- Best Wins To Match GoodGood Option Price
- 5,000
- Best Wins To Match GoodGood Option Cost
- 3,000
- Best Wins To Match GoodGood Option Expected Wins
- 4
- Best Wins To Match GoodBetter Option Price
- 6,500
- Best Wins To Match GoodBetter Option Cost
- 3,800
- Best Wins To Match GoodBetter Option Expected Wins
- 3
- Best Wins To Match GoodBest Option Price
- 8,000
- Best Wins To Match GoodBest Option Cost
- 4,500
- Best Wins To Match GoodBest Option Expected Wins
- 3
Inputs used
- Good option price
- 5,000
- Good option cost
- 3,000
- Good expected wins
- 4
- Better option price
- 6,500
- Better option cost
- 3,800
- Better expected wins
- 3
- Best option price
- 8,000
- Best option cost
- 4,500
- Best expected wins
- 3
Open this calculator with preset values
This calculator supports documented, shareable scenario URLs. Compatible assistants and applications can construct links using the parameters below.
Scenario links contain only allowlisted numeric and closed-choice inputs shown in the URL; Margin101 excludes free text and identifying fields. Anyone you share the URL with can read those numbers, so do not include private or identifying data.
| Parameter | Meaning | Unit | Allowed values | Presence | Default |
|---|---|---|---|---|---|
| bestOptionCost | Expected delivery cost. | currency units/win | 0 to 10000000 | Required | 4500 |
| bestOptionExpectedWins | Wins in the period. | wins/period | 0 to 10000000 | Required | 3 |
| bestOptionPrice | Client price. | currency units/win | 0 to 10000000 | Required | 8000 |
| betterOptionCost | Expected delivery cost. | currency units/win | 0 to 10000000 | Required | 3800 |
| betterOptionExpectedWins | Wins in the period. | wins/period | 0 to 10000000 | Required | 3 |
| betterOptionPrice | Client price. | currency units/win | 0 to 10000000 | Required | 6500 |
| goodOptionCost | Expected delivery cost. | currency units/win | 0 to 10000000 | Required | 3000 |
| goodOptionExpectedWins | Wins in the period. | wins/period | 0 to 10000000 | Required | 4 |
| goodOptionPrice | Client price. | currency units/win | 0 to 10000000 | Required | 5000 |
Proposal Option Profitability: contribution per win and expected contribution for good
The proposal option profitability result uses only the entered commercial assumptions.
Formula summary
- Primary formula
- expected contribution = contribution per win × expected wins
Data used here
- The estimate uses your inputs and the general business formula documented in the methodology.
Decision checks
Stress-test the decision
Lower better/best expected wins and raise their delivery costs.
When this estimate can be misleading
- Results depend on the accuracy and consistent basis of user-entered assumptions.
- The planner does not forecast demand, delivery performance or contract outcomes.
- Use the result as educational business decision support, not accounting, tax or legal advice.
- The proposal option profitability result uses only the entered commercial assumptions.
Educational estimate, not advice. See all assumptions & limitations →
Related reading
Guides to interpret the decision and its assumptions.
- Service Pricing and Quoting: From Capacity to Scope
Turn cost and sellable capacity into a service rate, then test scope, duration, delivery risk and commercial model.
Read guide
Frequently asked questions
How do I compare proposal option economics?
Choose option emphasis using expected contribution, not price alone.
Which planning assumptions should I stress-test?
Compare a plausible alternative scenario and verify the decision-critical assumption that changes the plan most.