Act on the result
Set a maximum acceptable volume-loss boundary before approving the increase.
Educational only: Business decision support, not accounting, tax or legal advice.
Privacy: No account is required. Tool inputs and results stay in this browser. Anonymous categorical usage analytics send only governed page, tool, cluster and action identifiers; tool inputs and results are never sent. Error monitoring is disabled. Optional saved state stays only on this device.
Update policy: Reviewed when formulas or official dependencies change.
Scope: Market-neutral small-business planning using your own assumptions.
What this planner helps you decide
Best for
Owners stress-testing a proposed increase against explicit volume-loss assumptions.
Outputs
Tolerable volume loss, elasticity scenario profit and ordered sensitivity results.
Start here
Enter the current and proposed ex-tax prices, then test a bounded demand-response assumption.
Use a different tool when: Do not use this to design volume tiers; use Tiered Pricing Profit Planner for that decision. Use this tool to test a price increase.
Price & margin
Price Increase Profit Impact: tolerable volume loss
Tolerable volume loss, elasticity scenario profit and ordered sensitivity results.
Amounts use the same currency as your inputs. No currency conversion is performed.
Price Increase Profit Impact
Stress-test a price increase against volume loss.
Your numbers stay in this browser
Current ex-tax price.
New ex-tax price.
Cost per unit.
Current period units.
Negative scenario response, not a forecast.
Decision result
Every result is derived by the registered pricing engine.
PDF and CSV exports stay on this device. Clean page links contain no inputs.
- Scenario profit change
- 3,760.00
- Baseline Contribution Ex Tax
- 45,000.00
- Maximum Tolerable Volume Loss Rate
- 15.1%
- Elasticity Volume
- 920
Scenario comparison
Each row names the assumption axis changed from the baseline.
ScenarioResultDifference
Current scenario3,760.00Baseline
Lower Proposed price1,362.40-2,397.60
Higher Proposed price5,574.401,814.40
Save these results, change an input, then compare the updated figures with this baseline.
The baseline is temporary in this tab and is not added to shared scenario links or generated reports.
Calculation details
View calculation detailsView the formulas and inputs used for these results.
Scenario profit change
Elasticity Profit Delta Ex Tax
proposed unit contribution × elasticity volume − baseline contribution3,760 , ex taxResult3,760.00
Uses the entered assumptions on one consistent ex-tax commercial basis. The engine retains full precision; presentation is bounded for readability.
Price Increase Profit Impact Planner formulas →Inputs used by these formula steps
- Elasticity Profit Delta Ex TaxCurrent Price Ex Tax
- 100
- Elasticity Profit Delta Ex TaxProposed Price Ex Tax
- 108
- Elasticity Profit Delta Ex TaxVariable Cost Ex Tax
- 55
- Elasticity Profit Delta Ex TaxBaseline Volume
- 1,000
- Elasticity Profit Delta Ex TaxElasticity
- -1
Baseline Contribution Ex Tax
Baseline Contribution Ex Tax
(current price − variable cost) × baseline volume45,000 , ex taxResult45,000.00
Uses the entered assumptions on one consistent ex-tax commercial basis. The engine retains full precision; presentation is bounded for readability.
Price Increase Profit Impact Planner formulas →Inputs used by these formula steps
- Baseline Contribution Ex TaxCurrent Price Ex Tax
- 100
- Baseline Contribution Ex TaxProposed Price Ex Tax
- 108
- Baseline Contribution Ex TaxVariable Cost Ex Tax
- 55
- Baseline Contribution Ex TaxBaseline Volume
- 1,000
- Baseline Contribution Ex TaxElasticity
- -1
Maximum Tolerable Volume Loss Rate
Maximum Tolerable Volume Loss Rate
1 − baseline unit contribution ÷ proposed unit contribution15.09%Result15.1%
Uses the entered assumptions on one consistent ex-tax commercial basis. The engine retains full precision; presentation is bounded for readability.
Price Increase Profit Impact Planner formulas →Inputs used by these formula steps
- Maximum Tolerable Volume Loss RateCurrent Price Ex Tax
- 100
- Maximum Tolerable Volume Loss RateProposed Price Ex Tax
- 108
- Maximum Tolerable Volume Loss RateVariable Cost Ex Tax
- 55
- Maximum Tolerable Volume Loss RateBaseline Volume
- 1,000
- Maximum Tolerable Volume Loss RateElasticity
- -1
Elasticity Volume
Elasticity Volume
max(0, baseline volume × (1 + elasticity × price change rate))920 operational unitsResult920
Uses the entered assumptions on one consistent ex-tax commercial basis. The engine retains full precision; presentation is bounded for readability.
Price Increase Profit Impact Planner formulas →Inputs used by these formula steps
- Elasticity VolumeCurrent Price Ex Tax
- 100
- Elasticity VolumeProposed Price Ex Tax
- 108
- Elasticity VolumeVariable Cost Ex Tax
- 55
- Elasticity VolumeBaseline Volume
- 1,000
- Elasticity VolumeElasticity
- -1
Inputs used
- Current price
- 100
- Proposed price
- 108
- Variable cost
- 55
- Baseline volume
- 1,000
- Demand elasticity
- -1
Open this calculator with preset values
This calculator supports documented, shareable scenario URLs. Compatible assistants and applications can construct links using the parameters below.
Scenario links contain only allowlisted numeric and closed-choice inputs shown in the URL; Margin101 excludes free text and identifying fields. Anyone you share the URL with can read those numbers, so do not include private or identifying data.
| Parameter | Meaning | Unit | Allowed values | Presence | Default |
|---|---|---|---|---|---|
| baselineVolume | Current period units. | whole product units/comparison period | 0 to 10000000 | Required | 1000 |
| currentPriceExTax | Current ex-tax price. | currency units/product unit, ex tax | 0 to 10000000 | Required | 100 |
| elasticity | Negative scenario response, not a forecast. | proportional volume change / proportional price change | -10 to 0 | Required | -1 |
| proposedPriceExTax | New ex-tax price. | currency units/product unit, ex tax | 0 to 10000000 | Required | 108 |
| variableCostExTax | Cost per unit. | currency units/product unit, ex tax | 0 to 10000000 | Required | 55 |
Price Increase Profit Impact: tolerable volume loss
The scenario result compares the proposed price gain with the explicit demand response entered by the user.
Formula summary
- Primary formula
- profit change = proposed contribution − baseline contribution
Data used here
- The estimate uses your inputs and the general business formula documented in the methodology.
Decision checks
Stress-test the decision
Retest demand response across a bounded range rather than relying on one elasticity assumption.
When this estimate can be misleading
- Results depend on the accuracy and consistent basis of your inputs.
- The planner does not predict demand, competitor behaviour or supplier terms.
- Use the result as educational business decision support, not accounting, tax or legal advice.
- The scenario result compares the proposed price gain with the explicit demand response entered by the user.
Educational estimate, not advice. See all assumptions & limitations →
Related reading
Guides to interpret the decision and its assumptions.
- How to Raise Prices Without Guessing
Build a price-rise decision from a reconciled baseline, downside scenarios, offer boundaries, rollout checkpoints and review evidence.
Read guide - Price vs Cost Cuts: Which Profit Lever Moves More?
Compare price and unit-cost levers on the same contribution basis, then test their different demand, quality, capacity and timing risks.
Read guide
Frequently asked questions
How do I test a price increase?
Set a maximum acceptable volume-loss boundary before approving the increase.
Which planning assumptions should I stress-test?
Compare a plausible alternative scenario and verify the decision-critical assumption that changes the plan most.