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Primary formula: proposed contribution โˆ’ baseline contribution

Educational only: Business decision support, not accounting, tax or legal advice.

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Update policy: Reviewed when formulas or official dependencies change.

Scope: Market-neutral small-business planning using your own assumptions.

What this planner helps you decide

Best for

Product and retail businesses deciding whether a markdown improves recovery from a finite stock pool.

Outputs

Markdown price, baseline and proposed contribution, change, remaining units and break-even sell-through.

Start here

Enter one inventory pool, its unit cost and regular recovery, then test markdown depth and proposed units sold.

Use a different tool when: Do not use this to test a general discount-volume decision without a finite inventory pool; use Discount Profit Impact Planner for that decision. Use this tool to choose markdown depth, sell-through, cash recovery and contribution for finite inventory.

Commerce & operations

Retail Markdown Profitability & Recovery: markdown price

Markdown price, baseline and proposed contribution, change, remaining units and break-even sell-through.

Amounts use the same currency as your inputs. No currency conversion is performed.

Retail Markdown Profitability & Recovery

Compare markdown profit and inventory cash recovery with baseline sell-through, holding cost and salvage value.

Your numbers stay in this browser

currency units

Use the normal ex-tax selling price. Use one consistent ex-tax currency basis.

currency units

Use the inventory cost for each unit. Use one consistent ex-tax currency basis.

Use the whole inventory pool before full-price sales.

Enter units sold before the markdown decision.

%

Enter the proposed reduction from regular price.

%

Share of remaining stock expected to sell at the markdown price.

%

Share of remaining stock expected to sell without markdown.

currency units

Carrying cost for each unit left after the scenario. Use one consistent ex-tax currency basis.

currency units

Cash expected from each unit not sold normally. Use one consistent ex-tax currency basis.

Decision result

Every value is bound to the registered inventory or hospitality engine and keeps the decision components visible on one consistent basis.

Preparing export actionsโ€ฆ
Markdown Unit Price
80.00
Units Available For Markdown
60 units
Markdown Units Sold
45 units
Baseline Contribution
2,010.00
Proposed Contribution
3,675.00
Contribution change
1,665.00
Proposed Remaining Units
15 units
Recovered Cash
7,675.00
Break Even Markdown Units
22.8 units
Break Even Markdown Sell Through
38%

Scenario comparison

Each row names the assumption axis changed from the baseline.

ScenarioResultDifference
Current scenario1,665.00Baseline
Lower Expected markdown sell-through1,327.50-337.50
Higher Expected markdown sell-through2,002.50337.50

Save these results, change an input, then compare the updated figures with this baseline.

The baseline is temporary in this tab and is not added to shared scenario links or generated reports.

Calculation details

View calculation detailsView the formulas and inputs used for these results.

Markdown Unit Price

Markdown Unit Priceregular unit price ร— (1 โˆ’ markdown rate)80.00
Result80.00

Uses one consistent period, item basis and market-neutral ex-tax currency where money applies. The engine retains full precision; display rounding does not feed calculation.

Retail Markdown Profitability & Recovery Planner formulas โ†’
Inputs used by these formula steps
Markdown Unit PriceRegular Unit Price
100
Markdown Unit PriceUnit Inventory Cost
40
Markdown Unit PriceStarting Units
100
Markdown Unit PriceUnits Sold At Full Price
40
Markdown Unit PriceMarkdown Rate
0.2
Markdown Unit PriceExpected Markdown Sell Through Rate
0.75
Markdown Unit PriceBaseline Sell Through Without Markdown Rate
0.3
Markdown Unit PriceHolding Cost Per Leftover Unit
5
Markdown Unit PriceSalvage Value Per Leftover Unit
10

Units Available For Markdown

Units Available For Markdownstarting stock โˆ’ prior full-price units60 units
Result60 units

Uses one consistent period, item basis and market-neutral ex-tax currency where money applies. The engine retains full precision; display rounding does not feed calculation.

Retail Markdown Profitability & Recovery Planner formulas โ†’
Inputs used by these formula steps
Units Available For MarkdownRegular Unit Price
100
Units Available For MarkdownUnit Inventory Cost
40
Units Available For MarkdownStarting Units
100
Units Available For MarkdownUnits Sold At Full Price
40
Units Available For MarkdownMarkdown Rate
0.2
Units Available For MarkdownExpected Markdown Sell Through Rate
0.75
Units Available For MarkdownBaseline Sell Through Without Markdown Rate
0.3
Units Available For MarkdownHolding Cost Per Leftover Unit
5
Units Available For MarkdownSalvage Value Per Leftover Unit
10

Markdown Units Sold

Markdown Units Soldavailable units ร— markdown sell-through45 units
Result45 units

Uses one consistent period, item basis and market-neutral ex-tax currency where money applies. The engine retains full precision; display rounding does not feed calculation.

Retail Markdown Profitability & Recovery Planner formulas โ†’
Inputs used by these formula steps
Markdown Units SoldRegular Unit Price
100
Markdown Units SoldUnit Inventory Cost
40
Markdown Units SoldStarting Units
100
Markdown Units SoldUnits Sold At Full Price
40
Markdown Units SoldMarkdown Rate
0.2
Markdown Units SoldExpected Markdown Sell Through Rate
0.75
Markdown Units SoldBaseline Sell Through Without Markdown Rate
0.3
Markdown Units SoldHolding Cost Per Leftover Unit
5
Markdown Units SoldSalvage Value Per Leftover Unit
10

Baseline Contribution

Baseline Contributionbaseline sold contribution + baseline unsold recovery contribution2,010.00
Result2,010.00

Uses one consistent period, item basis and market-neutral ex-tax currency where money applies. The engine retains full precision; display rounding does not feed calculation.

Retail Markdown Profitability & Recovery Planner formulas โ†’
Inputs used by these formula steps
Baseline ContributionRegular Unit Price
100
Baseline ContributionUnit Inventory Cost
40
Baseline ContributionStarting Units
100
Baseline ContributionUnits Sold At Full Price
40
Baseline ContributionMarkdown Rate
0.2
Baseline ContributionExpected Markdown Sell Through Rate
0.75
Baseline ContributionBaseline Sell Through Without Markdown Rate
0.3
Baseline ContributionHolding Cost Per Leftover Unit
5
Baseline ContributionSalvage Value Per Leftover Unit
10

Proposed Contribution

Proposed Contributionmarkdown sold contribution + proposed unsold recovery contribution3,675.00
Result3,675.00

Uses one consistent period, item basis and market-neutral ex-tax currency where money applies. The engine retains full precision; display rounding does not feed calculation.

Retail Markdown Profitability & Recovery Planner formulas โ†’
Inputs used by these formula steps
Proposed ContributionRegular Unit Price
100
Proposed ContributionUnit Inventory Cost
40
Proposed ContributionStarting Units
100
Proposed ContributionUnits Sold At Full Price
40
Proposed ContributionMarkdown Rate
0.2
Proposed ContributionExpected Markdown Sell Through Rate
0.75
Proposed ContributionBaseline Sell Through Without Markdown Rate
0.3
Proposed ContributionHolding Cost Per Leftover Unit
5
Proposed ContributionSalvage Value Per Leftover Unit
10

Contribution change

Contribution Changeproposed contribution โˆ’ baseline contribution1,665.00
Result1,665.00

Uses one consistent period, item basis and market-neutral ex-tax currency where money applies. The engine retains full precision; display rounding does not feed calculation.

Retail Markdown Profitability & Recovery Planner formulas โ†’
Inputs used by these formula steps
Contribution ChangeRegular Unit Price
100
Contribution ChangeUnit Inventory Cost
40
Contribution ChangeStarting Units
100
Contribution ChangeUnits Sold At Full Price
40
Contribution ChangeMarkdown Rate
0.2
Contribution ChangeExpected Markdown Sell Through Rate
0.75
Contribution ChangeBaseline Sell Through Without Markdown Rate
0.3
Contribution ChangeHolding Cost Per Leftover Unit
5
Contribution ChangeSalvage Value Per Leftover Unit
10

Proposed Remaining Units

Proposed Remaining Unitsunits available โˆ’ proposed units sold15 units
Result15 units

Uses one consistent period, item basis and market-neutral ex-tax currency where money applies. The engine retains full precision; display rounding does not feed calculation.

Retail Markdown Profitability & Recovery Planner formulas โ†’
Inputs used by these formula steps
Proposed Remaining UnitsRegular Unit Price
100
Proposed Remaining UnitsUnit Inventory Cost
40
Proposed Remaining UnitsStarting Units
100
Proposed Remaining UnitsUnits Sold At Full Price
40
Proposed Remaining UnitsMarkdown Rate
0.2
Proposed Remaining UnitsExpected Markdown Sell Through Rate
0.75
Proposed Remaining UnitsBaseline Sell Through Without Markdown Rate
0.3
Proposed Remaining UnitsHolding Cost Per Leftover Unit
5
Proposed Remaining UnitsSalvage Value Per Leftover Unit
10

Recovered Cash

Recovered Cashfull-price cash + markdown cash + salvage โˆ’ holding cost7,675.00
Result7,675.00

Uses one consistent period, item basis and market-neutral ex-tax currency where money applies. The engine retains full precision; display rounding does not feed calculation.

Retail Markdown Profitability & Recovery Planner formulas โ†’
Inputs used by these formula steps
Recovered CashRegular Unit Price
100
Recovered CashUnit Inventory Cost
40
Recovered CashStarting Units
100
Recovered CashUnits Sold At Full Price
40
Recovered CashMarkdown Rate
0.2
Recovered CashExpected Markdown Sell Through Rate
0.75
Recovered CashBaseline Sell Through Without Markdown Rate
0.3
Recovered CashHolding Cost Per Leftover Unit
5
Recovered CashSalvage Value Per Leftover Unit
10

Break Even Markdown Units

Break Even Markdown Units(baseline contribution โˆ’ all-unsold contribution) / (markdown price โˆ’ recovery per unsold unit)22.8 units
Result22.8 units

Uses one consistent period, item basis and market-neutral ex-tax currency where money applies. The engine retains full precision; display rounding does not feed calculation.

Retail Markdown Profitability & Recovery Planner formulas โ†’
Inputs used by these formula steps
Break Even Markdown UnitsRegular Unit Price
100
Break Even Markdown UnitsUnit Inventory Cost
40
Break Even Markdown UnitsStarting Units
100
Break Even Markdown UnitsUnits Sold At Full Price
40
Break Even Markdown UnitsMarkdown Rate
0.2
Break Even Markdown UnitsExpected Markdown Sell Through Rate
0.75
Break Even Markdown UnitsBaseline Sell Through Without Markdown Rate
0.3
Break Even Markdown UnitsHolding Cost Per Leftover Unit
5
Break Even Markdown UnitsSalvage Value Per Leftover Unit
10

Break Even Markdown Sell Through

Break Even Markdown Sell Throughbreak-even markdown units / units available0.38 percent
Result38%

Uses one consistent period, item basis and market-neutral ex-tax currency where money applies. The engine retains full precision; display rounding does not feed calculation.

Retail Markdown Profitability & Recovery Planner formulas โ†’
Inputs used by these formula steps
Break Even Markdown Sell ThroughRegular Unit Price
100
Break Even Markdown Sell ThroughUnit Inventory Cost
40
Break Even Markdown Sell ThroughStarting Units
100
Break Even Markdown Sell ThroughUnits Sold At Full Price
40
Break Even Markdown Sell ThroughMarkdown Rate
0.2
Break Even Markdown Sell ThroughExpected Markdown Sell Through Rate
0.75
Break Even Markdown Sell ThroughBaseline Sell Through Without Markdown Rate
0.3
Break Even Markdown Sell ThroughHolding Cost Per Leftover Unit
5
Break Even Markdown Sell ThroughSalvage Value Per Leftover Unit
10

Inputs used

Regular unit price
100.00
Unit inventory cost
40.00
Starting stock units
100
Units already sold at full price
40
Markdown rate
0.2
Expected markdown sell-through
0.75
Baseline full-price sell-through
0.3
Holding cost per leftover unit
5.00
Salvage value per leftover unit
10.00
Open this calculator with preset values

This calculator supports documented, shareable scenario URLs. Compatible assistants and applications can construct links using the parameters below.

Scenario links contain only allowlisted numeric and closed-choice inputs shown in the URL; Margin101 excludes free text and identifying fields. Anyone you share the URL with can read those numbers, so do not include private or identifying data.

Example: https://margin101.com/tools/markdown-profitability/?sv=1&baselineSellThroughWithoutMarkdownRate=0.3&expectedMarkdownSellThroughRate=0.75&holdingCostPerLeftoverUnit=5&markdownRate=0.2&regularUnitPrice=100&salvageValuePerLeftoverUnit=10&startingUnits=100&unitInventoryCost=40&unitsSoldAtFullPrice=40

ParameterMeaningUnitAllowed valuesPresenceDefault
baselineSellThroughWithoutMarkdownRateShare of remaining stock expected to sell without markdown.proportion of the relevant inventory or price basis0 to 1Required0.3
expectedMarkdownSellThroughRateShare of remaining stock expected to sell at the markdown price.proportion of the relevant inventory or price basis0 to 1Required0.75
holdingCostPerLeftoverUnitCarrying cost for each unit left after the scenario. Use one consistent ex-tax currency basis.currency units/planning period, ex tax0 to 10000000Required5
markdownRateEnter the proposed reduction from regular price.proportion of regular unit price discounted0 to 1Required0.2
regularUnitPriceUse the normal ex-tax selling price. Use one consistent ex-tax currency basis.currency units/planning period, ex tax0 to 10000000Required100
salvageValuePerLeftoverUnitCash expected from each unit not sold normally. Use one consistent ex-tax currency basis.currency units/planning period, ex tax0 to 10000000Required10
startingUnitsUse the whole inventory pool before full-price sales.whole product units0 to 100000000Required100
unitInventoryCostUse the inventory cost for each unit. Use one consistent ex-tax currency basis.currency units/planning period, ex tax0 to 10000000Required40
unitsSoldAtFullPriceEnter units sold before the markdown decision.currency units/planning period, ex tax0 to 100000000Required40

Retail Markdown Profitability & Recovery: markdown price

A positive change means the entered markdown sell-through and unsold recovery improve contribution versus the baseline scenario.

Formula summary

Primary formula
proposed contribution โˆ’ baseline contribution

Read the full methodology

Data used here

  • The estimate uses your inputs and the general business formula documented in the methodology.

Decision checks

Act on the result

Compare proposed units sold with the break-even units before changing the live price or committing disposal terms.

Stress-test the decision

Retest a deeper markdown, lower proposed sell-through and lower recovery per unsold unit.

When this estimate can be misleading

  • Demand, costs, lead times, tax and targets are user-entered scenarios; no market benchmark is embedded.
  • Use one consistent item, period and ex-tax currency basis where money applies.
  • This is educational business decision support, not accounting, tax, legal or financial advice.
  • A positive change means the entered markdown sell-through and unsold recovery improve contribution versus the baseline scenario.

Educational estimate, not advice. See all assumptions & limitations โ†’

Guides to interpret the decision and its assumptions.

Frequently asked questions

How do I choose markdown depth and sell-through for a finite inventory pool?

Compare proposed units sold with the break-even units before changing the live price or committing disposal terms.

Which planning assumptions should I stress-test?

Compare a plausible alternative scenario and verify the decision-critical assumption that changes the plan most.