Act on the result
Approve segment pricing only with an explicit volume or retention objective.
Educational only: Business decision support, not accounting, tax or legal advice.
Privacy: No account is required. Tool inputs and results stay in this browser. Anonymous categorical usage analytics send only governed page, tool, cluster and action identifiers; tool inputs and results are never sent. Error monitoring is disabled. Optional saved state stays only on this device.
Update policy: Reviewed when formulas or official dependencies change.
Scope: Market-neutral small-business planning using your own assumptions.
What this planner helps you decide
Best for
Owners comparing a standard offer with a segment-specific price and service cost.
Outputs
Contribution by segment, difference and volume needed to preserve contribution.
Start here
Enter the incremental service cost for the segment rather than hiding it in a generic discount.
Use a different tool when: Do not use this to compare retained contribution from direct and partner routes; use Channel Pricing Comparison Planner for that decision. Use this tool to compare segment pricing.
Price & margin
Customer Segment Pricing: contribution by segment
Contribution by segment, difference and volume needed to preserve contribution.
Amounts use the same currency as your inputs. No currency conversion is performed.
Customer Segment Pricing
Compare segment-specific contribution and service cost.
Your numbers stay in this browser
Standard ex-tax price.
Segment ex-tax price.
Shared cost per unit.
Baseline units.
Expected segment units.
Incremental per-unit service cost.
Decision result
Every result is derived by the registered pricing engine.
PDF and CSV exports stay on this device. Clean page links contain no inputs.
- Segment contribution difference
- -4,000.00
- Standard Contribution Ex Tax
- 25,000.00
- Segment Contribution Ex Tax
- 21,000.00
- Required Segment Units
- 715
Scenario comparison
Each row names the assumption axis changed from the baseline.
ScenarioResultDifference
Current scenario-4,000.00Baseline
Lower Segment price-6,700.00-2,700.00
Higher Segment price-1,300.002,700.00
Save these results, change an input, then compare the updated figures with this baseline.
The baseline is temporary in this tab and is not added to shared scenario links or generated reports.
Calculation details
View calculation detailsView the formulas and inputs used for these results.
Segment contribution difference
Contribution Delta Ex Tax
segment contribution − standard contribution-4,000 , ex taxResult-4,000.00
Uses the entered assumptions on one consistent ex-tax commercial basis. The engine retains full precision; presentation is bounded for readability.
Customer Segment Pricing Planner formulas →Inputs used by these formula steps
- Contribution Delta Ex TaxStandard Price Ex Tax
- 100
- Contribution Delta Ex TaxSegment Price Ex Tax
- 90
- Contribution Delta Ex TaxUnit Variable Cost Ex Tax
- 50
- Contribution Delta Ex TaxStandard Units
- 500
- Contribution Delta Ex TaxSegment Units
- 600
- Contribution Delta Ex TaxSegment Service Cost Per Unit Ex Tax
- 5
Standard Contribution Ex Tax
Standard Contribution Ex Tax
(standard price − unit variable cost) × standard units25,000 , ex taxResult25,000.00
Uses the entered assumptions on one consistent ex-tax commercial basis. The engine retains full precision; presentation is bounded for readability.
Customer Segment Pricing Planner formulas →Inputs used by these formula steps
- Standard Contribution Ex TaxStandard Price Ex Tax
- 100
- Standard Contribution Ex TaxSegment Price Ex Tax
- 90
- Standard Contribution Ex TaxUnit Variable Cost Ex Tax
- 50
- Standard Contribution Ex TaxStandard Units
- 500
- Standard Contribution Ex TaxSegment Units
- 600
- Standard Contribution Ex TaxSegment Service Cost Per Unit Ex Tax
- 5
Segment Contribution Ex Tax
Segment Contribution Ex Tax
(segment price − variable cost − segment service cost) × segment units21,000 , ex taxResult21,000.00
Uses the entered assumptions on one consistent ex-tax commercial basis. The engine retains full precision; presentation is bounded for readability.
Customer Segment Pricing Planner formulas →Inputs used by these formula steps
- Segment Contribution Ex TaxStandard Price Ex Tax
- 100
- Segment Contribution Ex TaxSegment Price Ex Tax
- 90
- Segment Contribution Ex TaxUnit Variable Cost Ex Tax
- 50
- Segment Contribution Ex TaxStandard Units
- 500
- Segment Contribution Ex TaxSegment Units
- 600
- Segment Contribution Ex TaxSegment Service Cost Per Unit Ex Tax
- 5
Required Segment Units
Required Segment Units
ceil(standard contribution ÷ positive segment contribution per unit)715 operational unitsResult715
Uses the entered assumptions on one consistent ex-tax commercial basis. The engine retains full precision; presentation is bounded for readability.
Customer Segment Pricing Planner formulas →Inputs used by these formula steps
- Required Segment UnitsStandard Price Ex Tax
- 100
- Required Segment UnitsSegment Price Ex Tax
- 90
- Required Segment UnitsUnit Variable Cost Ex Tax
- 50
- Required Segment UnitsStandard Units
- 500
- Required Segment UnitsSegment Units
- 600
- Required Segment UnitsSegment Service Cost Per Unit Ex Tax
- 5
Inputs used
- Standard price
- 100
- Segment price
- 90
- Variable cost
- 50
- Standard units
- 500
- Segment units
- 600
- Segment service cost
- 5
Open this calculator with preset values
This calculator supports documented, shareable scenario URLs. Compatible assistants and applications can construct links using the parameters below.
Scenario links contain only allowlisted numeric and closed-choice inputs shown in the URL; Margin101 excludes free text and identifying fields. Anyone you share the URL with can read those numbers, so do not include private or identifying data.
| Parameter | Meaning | Unit | Allowed values | Presence | Default |
|---|---|---|---|---|---|
| segmentPriceExTax | Segment ex-tax price. | currency units/target-segment unit, ex tax | 0 to 10000000 | Required | 90 |
| segmentServiceCostPerUnitExTax | Incremental per-unit service cost. | currency units/target-segment unit, ex tax | 0 to 10000000 | Required | 5 |
| segmentUnits | Expected segment units. | whole target-segment units/comparison period | 0 to 10000000 | Required | 600 |
| standardPriceExTax | Standard ex-tax price. | currency units/standard-segment unit, ex tax | 0 to 10000000 | Required | 100 |
| standardUnits | Baseline units. | whole standard-segment units/comparison period | 0 to 10000000 | Required | 500 |
| unitVariableCostExTax | Shared cost per unit. | currency units/product unit, ex tax | 0 to 10000000 | Required | 50 |
Customer Segment Pricing: contribution by segment
The segment comparison exposes both price difference and incremental service cost per customer group.
Formula summary
- Primary formula
- segment contribution = price − variable cost − segment service cost
Data used here
- The estimate uses your inputs and the general business formula documented in the methodology.
Decision checks
Stress-test the decision
Stress-test the incremental service cost and the units required to preserve contribution.
When this estimate can be misleading
- Results depend on the accuracy and consistent basis of your inputs.
- The planner does not predict demand, competitor behaviour or supplier terms.
- Use the result as educational business decision support, not accounting, tax or legal advice.
- The segment comparison exposes both price difference and incremental service cost per customer group.
Educational estimate, not advice. See all assumptions & limitations →
Related reading
Guides to interpret the decision and its assumptions.
- Small-Business Pricing: A Decision Framework
Build a price from costs and contribution, then test margin, volume, capacity and customer-value assumptions in a clear decision sequence.
Read guide
Frequently asked questions
How do I compare segment pricing?
Approve segment pricing only with an explicit volume or retention objective.
Which planning assumptions should I stress-test?
Compare a plausible alternative scenario and verify the decision-critical assumption that changes the plan most.