Act on the result
Use the match price or volume as a boundary, then assess capacity and customer ownership separately.
Educational only: Business decision support, not accounting, tax or legal advice.
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Update policy: Reviewed when formulas or official dependencies change.
Scope: Market-neutral small-business planning using your own assumptions.
What this planner helps you decide
Best for
Owners allocating sales between their own direct and partner routes.
Outputs
Unit and period contribution by route, contribution difference and equal-contribution price and volume.
Start here
Use route-specific commissions, fixed fees, service costs, allocated costs and volumes for one period.
Use a different tool when: Do not use this to apply a contract escalation; use Cost Escalation Clause Planner for that decision. Use this tool to compare retained contribution from direct and partner routes.
Price & margin
Channel Pricing Comparison: unit and period contribution by route
Unit and period contribution by route, contribution difference and equal-contribution price and volume.
Amounts use the same currency as your inputs. No currency conversion is performed.
Channel Pricing Comparison
Compare the contribution your business retains from direct and partner routes.
Your numbers stay in this browser
Shared product cost per unit.
Direct ex-tax price.
Direct route percentage fee.
Direct transaction fee per unit.
Direct route service and fulfilment cost per unit.
Direct-channel volume.
Direct route cost allocated to the period.
Partner route ex-tax price.
Partner route percentage fee.
Partner transaction fee per unit.
Partner route service and fulfilment cost per unit.
Partner-channel volume.
Partner route cost allocated to the period.
Decision result
Every result is derived by the registered pricing engine.
PDF and CSV exports stay on this device. Clean page links contain no inputs.
- Partner contribution difference
- -2,550.00
- Direct Contribution Per Unit Ex Tax
- 43.00
- Partner Contribution Per Unit Ex Tax
- 22.75
- Direct Contribution Margin
- 43%
- Partner Contribution Margin
- 26.8%
- Direct Period Contribution Ex Tax
- 15,200.00
- Partner Period Contribution Ex Tax
- 12,650.00
- Partner Units To Match Direct
- 713
- Partner Price To Match Direct Ex Tax
- 90.00
- Partner Price To Match Direct State
- Reachable
Scenario comparison
Each row names the assumption axis changed from the baseline.
ScenarioResultDifference
Current scenario-2,550.00Baseline
Lower Partner price-4,717.50-2,167.50
Higher Partner price-382.502,167.50
Save these results, change an input, then compare the updated figures with this baseline.
The baseline is temporary in this tab and is not added to shared scenario links or generated reports.
Calculation details
View calculation detailsView the formulas and inputs used for these results.
Partner contribution difference
Partner Contribution Delta Ex Tax
partner period contribution − direct period contribution-2,550 , ex taxResult-2,550.00
Uses the entered assumptions on one consistent ex-tax commercial basis. The engine retains full precision; presentation is bounded for readability.
Channel Pricing Comparison Planner formulas →Inputs used by these formula steps
- Partner Contribution Delta Ex TaxUnit Product Cost Ex Tax
- 45
- Partner Contribution Delta Ex TaxDirect Price Ex Tax
- 100
- Partner Contribution Delta Ex TaxDirect Commission Rate
- 0.03
- Partner Contribution Delta Ex TaxDirect Fixed Fee Per Unit Ex Tax
- 1
- Partner Contribution Delta Ex TaxDirect Service And Fulfilment Cost Per Unit Ex Tax
- 8
- Partner Contribution Delta Ex TaxDirect Units
- 400
- Partner Contribution Delta Ex TaxDirect Allocated Channel Cost Ex Tax
- 2,000
- Partner Contribution Delta Ex TaxPartner Price Ex Tax
- 85
- Partner Contribution Delta Ex TaxPartner Commission Rate
- 0.15
- Partner Contribution Delta Ex TaxPartner Fixed Fee Per Unit Ex Tax
- 0.5
- Partner Contribution Delta Ex TaxPartner Service And Fulfilment Cost Per Unit Ex Tax
- 4
- Partner Contribution Delta Ex TaxPartner Units
- 600
- Partner Contribution Delta Ex TaxPartner Allocated Channel Cost Ex Tax
- 1,000
Direct Contribution Per Unit Ex Tax
Direct Contribution Per Unit Ex Tax
direct price × (1 − direct commission) − direct fixed fee − product cost − direct service and fulfilment43 , ex taxResult43.00
Uses the entered assumptions on one consistent ex-tax commercial basis. The engine retains full precision; presentation is bounded for readability.
Channel Pricing Comparison Planner formulas →Inputs used by these formula steps
- Direct Contribution Per Unit Ex TaxUnit Product Cost Ex Tax
- 45
- Direct Contribution Per Unit Ex TaxDirect Price Ex Tax
- 100
- Direct Contribution Per Unit Ex TaxDirect Commission Rate
- 0.03
- Direct Contribution Per Unit Ex TaxDirect Fixed Fee Per Unit Ex Tax
- 1
- Direct Contribution Per Unit Ex TaxDirect Service And Fulfilment Cost Per Unit Ex Tax
- 8
- Direct Contribution Per Unit Ex TaxDirect Units
- 400
- Direct Contribution Per Unit Ex TaxDirect Allocated Channel Cost Ex Tax
- 2,000
- Direct Contribution Per Unit Ex TaxPartner Price Ex Tax
- 85
- Direct Contribution Per Unit Ex TaxPartner Commission Rate
- 0.15
- Direct Contribution Per Unit Ex TaxPartner Fixed Fee Per Unit Ex Tax
- 0.5
- Direct Contribution Per Unit Ex TaxPartner Service And Fulfilment Cost Per Unit Ex Tax
- 4
- Direct Contribution Per Unit Ex TaxPartner Units
- 600
- Direct Contribution Per Unit Ex TaxPartner Allocated Channel Cost Ex Tax
- 1,000
Partner Contribution Per Unit Ex Tax
Partner Contribution Per Unit Ex Tax
partner price × (1 − partner commission) − partner fixed fee − product cost − partner service and fulfilment22.75 , ex taxResult22.75
Uses the entered assumptions on one consistent ex-tax commercial basis. The engine retains full precision; presentation is bounded for readability.
Channel Pricing Comparison Planner formulas →Inputs used by these formula steps
- Partner Contribution Per Unit Ex TaxUnit Product Cost Ex Tax
- 45
- Partner Contribution Per Unit Ex TaxDirect Price Ex Tax
- 100
- Partner Contribution Per Unit Ex TaxDirect Commission Rate
- 0.03
- Partner Contribution Per Unit Ex TaxDirect Fixed Fee Per Unit Ex Tax
- 1
- Partner Contribution Per Unit Ex TaxDirect Service And Fulfilment Cost Per Unit Ex Tax
- 8
- Partner Contribution Per Unit Ex TaxDirect Units
- 400
- Partner Contribution Per Unit Ex TaxDirect Allocated Channel Cost Ex Tax
- 2,000
- Partner Contribution Per Unit Ex TaxPartner Price Ex Tax
- 85
- Partner Contribution Per Unit Ex TaxPartner Commission Rate
- 0.15
- Partner Contribution Per Unit Ex TaxPartner Fixed Fee Per Unit Ex Tax
- 0.5
- Partner Contribution Per Unit Ex TaxPartner Service And Fulfilment Cost Per Unit Ex Tax
- 4
- Partner Contribution Per Unit Ex TaxPartner Units
- 600
- Partner Contribution Per Unit Ex TaxPartner Allocated Channel Cost Ex Tax
- 1,000
Direct Contribution Margin
Direct Contribution Margin
direct contribution per unit ÷ direct price43%Result43%
Uses the entered assumptions on one consistent ex-tax commercial basis. The engine retains full precision; presentation is bounded for readability.
Channel Pricing Comparison Planner formulas →Inputs used by these formula steps
- Direct Contribution MarginUnit Product Cost Ex Tax
- 45
- Direct Contribution MarginDirect Price Ex Tax
- 100
- Direct Contribution MarginDirect Commission Rate
- 0.03
- Direct Contribution MarginDirect Fixed Fee Per Unit Ex Tax
- 1
- Direct Contribution MarginDirect Service And Fulfilment Cost Per Unit Ex Tax
- 8
- Direct Contribution MarginDirect Units
- 400
- Direct Contribution MarginDirect Allocated Channel Cost Ex Tax
- 2,000
- Direct Contribution MarginPartner Price Ex Tax
- 85
- Direct Contribution MarginPartner Commission Rate
- 0.15
- Direct Contribution MarginPartner Fixed Fee Per Unit Ex Tax
- 0.5
- Direct Contribution MarginPartner Service And Fulfilment Cost Per Unit Ex Tax
- 4
- Direct Contribution MarginPartner Units
- 600
- Direct Contribution MarginPartner Allocated Channel Cost Ex Tax
- 1,000
Partner Contribution Margin
Partner Contribution Margin
partner contribution per unit ÷ partner price26.76%Result26.8%
Uses the entered assumptions on one consistent ex-tax commercial basis. The engine retains full precision; presentation is bounded for readability.
Channel Pricing Comparison Planner formulas →Inputs used by these formula steps
- Partner Contribution MarginUnit Product Cost Ex Tax
- 45
- Partner Contribution MarginDirect Price Ex Tax
- 100
- Partner Contribution MarginDirect Commission Rate
- 0.03
- Partner Contribution MarginDirect Fixed Fee Per Unit Ex Tax
- 1
- Partner Contribution MarginDirect Service And Fulfilment Cost Per Unit Ex Tax
- 8
- Partner Contribution MarginDirect Units
- 400
- Partner Contribution MarginDirect Allocated Channel Cost Ex Tax
- 2,000
- Partner Contribution MarginPartner Price Ex Tax
- 85
- Partner Contribution MarginPartner Commission Rate
- 0.15
- Partner Contribution MarginPartner Fixed Fee Per Unit Ex Tax
- 0.5
- Partner Contribution MarginPartner Service And Fulfilment Cost Per Unit Ex Tax
- 4
- Partner Contribution MarginPartner Units
- 600
- Partner Contribution MarginPartner Allocated Channel Cost Ex Tax
- 1,000
Direct Period Contribution Ex Tax
Direct Period Contribution Ex Tax
direct contribution per unit × direct units − direct allocated channel cost15,200 , ex taxResult15,200.00
Uses the entered assumptions on one consistent ex-tax commercial basis. The engine retains full precision; presentation is bounded for readability.
Channel Pricing Comparison Planner formulas →Inputs used by these formula steps
- Direct Period Contribution Ex TaxUnit Product Cost Ex Tax
- 45
- Direct Period Contribution Ex TaxDirect Price Ex Tax
- 100
- Direct Period Contribution Ex TaxDirect Commission Rate
- 0.03
- Direct Period Contribution Ex TaxDirect Fixed Fee Per Unit Ex Tax
- 1
- Direct Period Contribution Ex TaxDirect Service And Fulfilment Cost Per Unit Ex Tax
- 8
- Direct Period Contribution Ex TaxDirect Units
- 400
- Direct Period Contribution Ex TaxDirect Allocated Channel Cost Ex Tax
- 2,000
- Direct Period Contribution Ex TaxPartner Price Ex Tax
- 85
- Direct Period Contribution Ex TaxPartner Commission Rate
- 0.15
- Direct Period Contribution Ex TaxPartner Fixed Fee Per Unit Ex Tax
- 0.5
- Direct Period Contribution Ex TaxPartner Service And Fulfilment Cost Per Unit Ex Tax
- 4
- Direct Period Contribution Ex TaxPartner Units
- 600
- Direct Period Contribution Ex TaxPartner Allocated Channel Cost Ex Tax
- 1,000
Partner Period Contribution Ex Tax
Partner Period Contribution Ex Tax
partner contribution per unit × partner units − partner allocated channel cost12,650 , ex taxResult12,650.00
Uses the entered assumptions on one consistent ex-tax commercial basis. The engine retains full precision; presentation is bounded for readability.
Channel Pricing Comparison Planner formulas →Inputs used by these formula steps
- Partner Period Contribution Ex TaxUnit Product Cost Ex Tax
- 45
- Partner Period Contribution Ex TaxDirect Price Ex Tax
- 100
- Partner Period Contribution Ex TaxDirect Commission Rate
- 0.03
- Partner Period Contribution Ex TaxDirect Fixed Fee Per Unit Ex Tax
- 1
- Partner Period Contribution Ex TaxDirect Service And Fulfilment Cost Per Unit Ex Tax
- 8
- Partner Period Contribution Ex TaxDirect Units
- 400
- Partner Period Contribution Ex TaxDirect Allocated Channel Cost Ex Tax
- 2,000
- Partner Period Contribution Ex TaxPartner Price Ex Tax
- 85
- Partner Period Contribution Ex TaxPartner Commission Rate
- 0.15
- Partner Period Contribution Ex TaxPartner Fixed Fee Per Unit Ex Tax
- 0.5
- Partner Period Contribution Ex TaxPartner Service And Fulfilment Cost Per Unit Ex Tax
- 4
- Partner Period Contribution Ex TaxPartner Units
- 600
- Partner Period Contribution Ex TaxPartner Allocated Channel Cost Ex Tax
- 1,000
Partner Units To Match Direct
Partner Units To Match Direct
ceil((direct period contribution + partner allocated cost) ÷ partner contribution per unit)713 operational unitsResult713
Uses the entered assumptions on one consistent ex-tax commercial basis. The engine retains full precision; presentation is bounded for readability.
Channel Pricing Comparison Planner formulas →Inputs used by these formula steps
- Partner Units To Match DirectUnit Product Cost Ex Tax
- 45
- Partner Units To Match DirectDirect Price Ex Tax
- 100
- Partner Units To Match DirectDirect Commission Rate
- 0.03
- Partner Units To Match DirectDirect Fixed Fee Per Unit Ex Tax
- 1
- Partner Units To Match DirectDirect Service And Fulfilment Cost Per Unit Ex Tax
- 8
- Partner Units To Match DirectDirect Units
- 400
- Partner Units To Match DirectDirect Allocated Channel Cost Ex Tax
- 2,000
- Partner Units To Match DirectPartner Price Ex Tax
- 85
- Partner Units To Match DirectPartner Commission Rate
- 0.15
- Partner Units To Match DirectPartner Fixed Fee Per Unit Ex Tax
- 0.5
- Partner Units To Match DirectPartner Service And Fulfilment Cost Per Unit Ex Tax
- 4
- Partner Units To Match DirectPartner Units
- 600
- Partner Units To Match DirectPartner Allocated Channel Cost Ex Tax
- 1,000
Partner Price To Match Direct Ex Tax
Partner Price To Match Direct Ex Tax
required partner retained revenue per unit grossed up for partner commission90 , ex taxResult90.00
Uses the entered assumptions on one consistent ex-tax commercial basis. The engine retains full precision; presentation is bounded for readability.
Channel Pricing Comparison Planner formulas →Inputs used by these formula steps
- Partner Price To Match Direct Ex TaxUnit Product Cost Ex Tax
- 45
- Partner Price To Match Direct Ex TaxDirect Price Ex Tax
- 100
- Partner Price To Match Direct Ex TaxDirect Commission Rate
- 0.03
- Partner Price To Match Direct Ex TaxDirect Fixed Fee Per Unit Ex Tax
- 1
- Partner Price To Match Direct Ex TaxDirect Service And Fulfilment Cost Per Unit Ex Tax
- 8
- Partner Price To Match Direct Ex TaxDirect Units
- 400
- Partner Price To Match Direct Ex TaxDirect Allocated Channel Cost Ex Tax
- 2,000
- Partner Price To Match Direct Ex TaxPartner Price Ex Tax
- 85
- Partner Price To Match Direct Ex TaxPartner Commission Rate
- 0.15
- Partner Price To Match Direct Ex TaxPartner Fixed Fee Per Unit Ex Tax
- 0.5
- Partner Price To Match Direct Ex TaxPartner Service And Fulfilment Cost Per Unit Ex Tax
- 4
- Partner Price To Match Direct Ex TaxPartner Units
- 600
- Partner Price To Match Direct Ex TaxPartner Allocated Channel Cost Ex Tax
- 1,000
Partner Price To Match Direct State
Partner Price To Match Direct State
reachable when the exact matching price is non-negative and partner volume is positive; otherwise unreachablereachableResultReachable
Uses the entered assumptions on one consistent ex-tax commercial basis. The engine retains full precision; presentation is bounded for readability.
Channel Pricing Comparison Planner formulas →Inputs used by these formula steps
- Partner Price To Match Direct StateUnit Product Cost Ex Tax
- 45
- Partner Price To Match Direct StateDirect Price Ex Tax
- 100
- Partner Price To Match Direct StateDirect Commission Rate
- 0.03
- Partner Price To Match Direct StateDirect Fixed Fee Per Unit Ex Tax
- 1
- Partner Price To Match Direct StateDirect Service And Fulfilment Cost Per Unit Ex Tax
- 8
- Partner Price To Match Direct StateDirect Units
- 400
- Partner Price To Match Direct StateDirect Allocated Channel Cost Ex Tax
- 2,000
- Partner Price To Match Direct StatePartner Price Ex Tax
- 85
- Partner Price To Match Direct StatePartner Commission Rate
- 0.15
- Partner Price To Match Direct StatePartner Fixed Fee Per Unit Ex Tax
- 0.5
- Partner Price To Match Direct StatePartner Service And Fulfilment Cost Per Unit Ex Tax
- 4
- Partner Price To Match Direct StatePartner Units
- 600
- Partner Price To Match Direct StatePartner Allocated Channel Cost Ex Tax
- 1,000
Inputs used
- Product cost
- 45
- Direct price
- 100
- Direct commission rate
- 0.03
- Direct fixed fee
- 1
- Direct service and fulfilment
- 8
- Direct units
- 400
- Direct allocated channel cost
- 2,000
- Partner price
- 85
- Partner commission rate
- 0.15
- Partner fixed fee
- 0.5
- Partner service and fulfilment
- 4
- Partner units
- 600
- Partner allocated channel cost
- 1,000
Open this calculator with preset values
This calculator supports documented, shareable scenario URLs. Compatible assistants and applications can construct links using the parameters below.
Scenario links contain only allowlisted numeric and closed-choice inputs shown in the URL; Margin101 excludes free text and identifying fields. Anyone you share the URL with can read those numbers, so do not include private or identifying data.
| Parameter | Meaning | Unit | Allowed values | Presence | Default |
|---|---|---|---|---|---|
| directAllocatedChannelCostExTax | Direct route cost allocated to the period. | currency units/comparison period, ex tax | 0 to 10000000 | Required | 2000 |
| directCommissionRate | Direct route percentage fee. | proportion of direct price charged as commission | 0 to 0.99 | Required | 0.03 |
| directFixedFeePerUnitExTax | Direct transaction fee per unit. | currency units/product unit, ex tax | 0 to 10000000 | Required | 1 |
| directPriceExTax | Direct ex-tax price. | currency units/product unit, ex tax | 0 to 10000000 | Required | 100 |
| directServiceAndFulfilmentCostPerUnitExTax | Direct route service and fulfilment cost per unit. | currency units/product unit, ex tax | 0 to 10000000 | Required | 8 |
| directUnits | Direct-channel volume. | whole product units/comparison period | 0 to 10000000 | Required | 400 |
| partnerAllocatedChannelCostExTax | Partner route cost allocated to the period. | currency units/comparison period, ex tax | 0 to 10000000 | Required | 1000 |
| partnerCommissionRate | Partner route percentage fee. | proportion of partner price charged as commission | 0 to 0.99 | Required | 0.15 |
| partnerFixedFeePerUnitExTax | Partner transaction fee per unit. | currency units/product unit, ex tax | 0 to 10000000 | Required | 0.5 |
| partnerPriceExTax | Partner route ex-tax price. | currency units/product unit, ex tax | 0 to 10000000 | Required | 85 |
| partnerServiceAndFulfilmentCostPerUnitExTax | Partner route service and fulfilment cost per unit. | currency units/product unit, ex tax | 0 to 10000000 | Required | 4 |
| partnerUnits | Partner-channel volume. | whole product units/comparison period | 0 to 10000000 | Required | 600 |
| unitProductCostExTax | Shared product cost per unit. | currency units/product unit, ex tax | 0 to 10000000 | Required | 45 |
Channel Pricing Comparison: unit and period contribution by route
The channel result compares what your business retains after each route-specific price and full cost stack.
Formula summary
- Primary formula
- period contribution = retained unit contribution × units − allocated channel cost
Data used here
- The estimate uses your inputs and the general business formula documented in the methodology.
Decision checks
Stress-test the decision
Retest commissions, fulfilment and allocated channel costs on the same period basis.
When this estimate can be misleading
- This workflow models only the business’s retained direct and partner contribution; it does not infer reseller profit.
- Results depend on the accuracy and consistent basis of your inputs.
- The planner does not predict demand, competitor behaviour or supplier terms.
- Use the result as educational business decision support, not accounting, tax or legal advice.
- The channel result compares what your business retains after each route-specific price and full cost stack.
Educational estimate, not advice. See all assumptions & limitations →
Related reading
Guides to interpret the decision and its assumptions.
- Channel Pricing: Protect One Product Margin
Compare channel cost stacks, contribution, cash terms and capacity on one basis without assuming identical margins or provider fees.
Read guide
Frequently asked questions
How do I compare retained contribution from direct and partner routes?
Use the match price or volume as a boundary, then assess capacity and customer ownership separately.
Which planning assumptions should I stress-test?
Compare a plausible alternative scenario and verify the decision-critical assumption that changes the plan most.