Methodology
Agency Team Capacity & Revenue Planner methodology
Educational only: Business decision support, not accounting, tax or legal advice.
Privacy: Calculations run locally; Margin101 does not receive your commercial inputs.
Update policy: Reviewed when formulas or official dependencies change.
Scope: Market-neutral small-business planning using your own assumptions.
1. Formulas and units
Bᵢ = nᵢ × Wᵢ × Hᵢ × uᵢWhere
- nᵢ
- headcount in team row (people)Source: Business record
- Wᵢ, Hᵢ
- working weeks and hours per week (weeks/year and hours/week)Source: User assumption
- uᵢ
- billable utilisation (decimal)Source: User assumption
- Bᵢ, Rᵢ
- row billable hours and revenue capacity (hours/year and currency units/year)Source: Calculated output
Rᵢ = Bᵢ × rᵢWhere
- rᵢ
- hourly rate excluding indirect tax (currency units/hour)Source: Business record
- Bᵢ, Rᵢ
- row billable hours and revenue capacity (hours/year and currency units/year)Source: Calculated output
Δ = C − CₚWhere
- C, Cₚ
- total capacity and committed pipeline in the matching measure (hours/year or currency units/year)Source: Calculated output
- Δ
- capacity gap (hours/year or currency units/year)Source: Calculated output
p = Cₚ ÷ CWhere
- C, Cₚ
- total capacity and committed pipeline in the matching measure (hours/year or currency units/year)Source: Calculated output
- p
- pipeline coverage (decimal)Source: Calculated output
Money inputs and outputs use the currency selected in the scenario without changing the canonical methodology. Rates, margins, utilisation and buffers are entered as percentages and converted to decimal values for calculation.
2. Worked example
Input assumptions
One senior at 70% and two consultants at 65%, each working 48 × 38 hours, produce 3,648.00 billable hours.
Calculation and outputs
Example
One senior at 70% and two consultants at 65%, each working 48 × 38 hours, produce 3,648.00 billable hours.
- Senior hours
- 1276.80 hours
- Senior revenue
- 229,824.00 currency units
- Consultant hours
- 2371.20 hours
- Consultant revenue
- 331,968.00 currency units
- Total capacity
- 3648.00 hours; 561,792.00 currency units
- Pipeline gaps
- 448.00 hours; 81,792.00 currency units
At entered rates, revenue capacity is 561,792.00 currency units; against 3,200.00 hours and 480,000.00 currency units of pipeline, the gaps are 448.00 hours and 81,792.00 currency units.
Interpretation
Use the capacity result to reconcile sellable delivery time with committed work before accepting more pipeline.
3. Validation and boundary checks
- Row totals reconcile exactly to agency totals.
- Combining identical rows gives the same capacity as split rows.
- Zero capacity and zero matching pipeline returns an explicit unavailable coverage ratio.
- Positive pipeline against zero matching capacity returns an unreachable-target result.
4. Assumptions and source classification
- Headcount, weeks, hours, utilisation, rates and pipeline are user supplied.
- Positive gaps mean unused capacity; negative gaps mean over-commitment.
- No salary, utilisation, rate or sales benchmark is used.
This planner has no current policy-data dependency. Its commercial assumptions are user supplied. Registered family-level regression suites exercise the shared business-logic engine and worked-result reconciliation.
5. Limitations
- The model excludes loaded labour cost, payroll, awards, leave, demand probability, conversion and cash collection.
- Additional people or roles are included only when the user explicitly adds a member row.
This is educational decision support, not tax, accounting, legal or financial advice. Check the treatment of your actual transactions under the rules that apply to your business and seek qualified advice where appropriate.
6. Update and evidence policy
Registered family-level suites test formula invariants and example reconciliation; the release ledger records that coverage without claiming a separate oracle for every line of public copy. There is no official threshold or benchmark to refresh for this planner. Commercial inputs remain user-supplied because they vary by business and contract.
Change history
- : Initial public release of the planner and methodology after pre-launch calculation, content, source and interaction review.
Related reading
Guides to interpret the decision and its assumptions.
- Agency Economics: Utilisation, Rate, Scope and Pipeline
Connect utilisation, recovery rate, scope delivery and committed pipeline without treating one ratio as an agency forecast.
Read guide