Act on the result
Quote at least the minimum client service fee or explicitly revise scope, reserve or target margin.
Educational only: Business decision support, not accounting, tax or legal advice.
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Update policy: Reviewed when formulas or official dependencies change.
Scope: Market-neutral small-business planning using your own assumptions.
What this planner helps you decide
Best for
Agencies pricing campaign delivery with handled media and scope risk.
Outputs
Handling revenue, protected delivery cost, gross margin and minimum service fee.
Start here
Keep client media spend as pass-through and enter only agency delivery costs.
Use a different tool when: Do not use this to compare quoted and actual job economics and identify overruns; use Job Costing & Margin Planner for that decision. Use this tool to price agency campaign delivery after media handling, scope reserve and target margin.
Cash & growth
Agency Campaign Margin: handling revenue
Handling revenue, protected delivery cost, gross margin and minimum service fee.
Amounts use the same currency as your inputs. No currency conversion is performed.
Decision assumptions
Use one consistent period, contribution and currency basis.
Your numbers stay in this browser
Agency service fee excluding media pass-through. Use one consistent currency and indirect-tax basis.
Delivery hours charged to the campaign.
Internal loaded delivery cost per hour. Use one consistent currency and indirect-tax basis.
Creative, contractor and tool costs paid by the agency. Use one consistent currency and indirect-tax basis.
Client pass-through media basis; excluded from agency revenue and delivery cost. Use one consistent currency and indirect-tax basis.
Fee charged on handled media spend.
Reserve applied to base delivery cost.
Gross margin to protect on agency revenue.
Decision result
Every result is produced by the registered customer and marketing engine.
- Handling Revenue
- 500.00
- Base Delivery Cost
- 7,000.00
- Scope Reserve
- 700.00
- Protected Delivery Cost
- 7,700.00
- Agency Revenue
- 12,500.00
- Gross Profit
- 4,800.00
- Gross Margin
- 38.4%
- Minimum Agency Revenue
- 11,000.00
- Minimum client service fee
- 10,500.00
- Margin Gap
- 8.4%
Scenario comparison
Each row names the assumption axis changed from the baseline.
ScenarioResultDifference
Entered scenario10,500.00Baseline
Lower Target margin rate10,047.95Not available
Higher Target margin rate10,992.54Not available
Save these results, change an input, then compare the updated figures with this baseline.
The baseline is temporary in this tab and is not added to shared scenario links or generated reports.
Calculation details
View calculation detailsView the formulas and inputs used for these results.
Handling Revenue
Handling Revenue
media spend handled × handling fee rate500.00Result500.00
Reports money for the declared cohort and period using the entered attribution and contribution basis. The engine retains raw precision; formatting never feeds calculation.
Agency Campaign Margin Planner formulas →Inputs used by these formula steps
- Handling RevenueClient Service Fee
- 12,000
- Handling RevenueCampaign Hours
- 100
- Handling RevenueLoaded Hourly Cost
- 60
- Handling RevenueExternal Delivery Costs
- 1,000
- Handling RevenueMedia Spend Handled
- 5,000
- Handling RevenueMedia Handling Fee Rate
- 0.1
- Handling RevenueScope Buffer Rate
- 0.1
- Handling RevenueTarget Margin Rate
- 0.3
Base Delivery Cost
Base Delivery Cost
campaign hours × loaded hourly cost + external delivery costs7,000.00Result7,000.00
Reports money for the declared cohort and period using the entered attribution and contribution basis. The engine retains raw precision; formatting never feeds calculation.
Agency Campaign Margin Planner formulas →Inputs used by these formula steps
- Base Delivery CostClient Service Fee
- 12,000
- Base Delivery CostCampaign Hours
- 100
- Base Delivery CostLoaded Hourly Cost
- 60
- Base Delivery CostExternal Delivery Costs
- 1,000
- Base Delivery CostMedia Spend Handled
- 5,000
- Base Delivery CostMedia Handling Fee Rate
- 0.1
- Base Delivery CostScope Buffer Rate
- 0.1
- Base Delivery CostTarget Margin Rate
- 0.3
Scope Reserve
Scope Reserve
base delivery cost × scope buffer rate700.00Result700.00
Reports money for the declared cohort and period using the entered attribution and contribution basis. The engine retains raw precision; formatting never feeds calculation.
Agency Campaign Margin Planner formulas →Inputs used by these formula steps
- Scope ReserveClient Service Fee
- 12,000
- Scope ReserveCampaign Hours
- 100
- Scope ReserveLoaded Hourly Cost
- 60
- Scope ReserveExternal Delivery Costs
- 1,000
- Scope ReserveMedia Spend Handled
- 5,000
- Scope ReserveMedia Handling Fee Rate
- 0.1
- Scope ReserveScope Buffer Rate
- 0.1
- Scope ReserveTarget Margin Rate
- 0.3
Protected Delivery Cost
Protected Delivery Cost
base delivery cost + scope reserve7,700.00Result7,700.00
Reports money for the declared cohort and period using the entered attribution and contribution basis. The engine retains raw precision; formatting never feeds calculation.
Agency Campaign Margin Planner formulas →Inputs used by these formula steps
- Protected Delivery CostClient Service Fee
- 12,000
- Protected Delivery CostCampaign Hours
- 100
- Protected Delivery CostLoaded Hourly Cost
- 60
- Protected Delivery CostExternal Delivery Costs
- 1,000
- Protected Delivery CostMedia Spend Handled
- 5,000
- Protected Delivery CostMedia Handling Fee Rate
- 0.1
- Protected Delivery CostScope Buffer Rate
- 0.1
- Protected Delivery CostTarget Margin Rate
- 0.3
Agency Revenue
Agency Revenue
client service fee + handling revenue12,500.00Result12,500.00
Reports money for the declared cohort and period using the entered attribution and contribution basis. The engine retains raw precision; formatting never feeds calculation.
Agency Campaign Margin Planner formulas →Inputs used by these formula steps
- Agency RevenueClient Service Fee
- 12,000
- Agency RevenueCampaign Hours
- 100
- Agency RevenueLoaded Hourly Cost
- 60
- Agency RevenueExternal Delivery Costs
- 1,000
- Agency RevenueMedia Spend Handled
- 5,000
- Agency RevenueMedia Handling Fee Rate
- 0.1
- Agency RevenueScope Buffer Rate
- 0.1
- Agency RevenueTarget Margin Rate
- 0.3
Gross Profit
Gross Profit
agency revenue − protected delivery cost4,800.00Result4,800.00
Reports money for the declared cohort and period using the entered attribution and contribution basis. The engine retains raw precision; formatting never feeds calculation.
Agency Campaign Margin Planner formulas →Inputs used by these formula steps
- Gross ProfitClient Service Fee
- 12,000
- Gross ProfitCampaign Hours
- 100
- Gross ProfitLoaded Hourly Cost
- 60
- Gross ProfitExternal Delivery Costs
- 1,000
- Gross ProfitMedia Spend Handled
- 5,000
- Gross ProfitMedia Handling Fee Rate
- 0.1
- Gross ProfitScope Buffer Rate
- 0.1
- Gross ProfitTarget Margin Rate
- 0.3
Gross Margin
Gross Margin
gross profit ÷ agency revenue0.38 percentResult38.4%
Reports percent for the declared cohort and period using the entered attribution and contribution basis. The engine retains raw precision; formatting never feeds calculation.
Agency Campaign Margin Planner formulas →Inputs used by these formula steps
- Gross MarginClient Service Fee
- 12,000
- Gross MarginCampaign Hours
- 100
- Gross MarginLoaded Hourly Cost
- 60
- Gross MarginExternal Delivery Costs
- 1,000
- Gross MarginMedia Spend Handled
- 5,000
- Gross MarginMedia Handling Fee Rate
- 0.1
- Gross MarginScope Buffer Rate
- 0.1
- Gross MarginTarget Margin Rate
- 0.3
Minimum Agency Revenue
Minimum Agency Revenue
protected delivery cost ÷ (1 − target margin)11,000.00Result11,000.00
Reports money for the declared cohort and period using the entered attribution and contribution basis. The engine retains raw precision; formatting never feeds calculation.
Agency Campaign Margin Planner formulas →Inputs used by these formula steps
- Minimum Agency RevenueClient Service Fee
- 12,000
- Minimum Agency RevenueCampaign Hours
- 100
- Minimum Agency RevenueLoaded Hourly Cost
- 60
- Minimum Agency RevenueExternal Delivery Costs
- 1,000
- Minimum Agency RevenueMedia Spend Handled
- 5,000
- Minimum Agency RevenueMedia Handling Fee Rate
- 0.1
- Minimum Agency RevenueScope Buffer Rate
- 0.1
- Minimum Agency RevenueTarget Margin Rate
- 0.3
Minimum client service fee
Minimum Client Service Fee
max(0, minimum agency revenue − handling revenue)10,500.00Result10,500.00
Reports money for the declared cohort and period using the entered attribution and contribution basis. The engine retains raw precision; formatting never feeds calculation.
Agency Campaign Margin Planner formulas →Inputs used by these formula steps
- Minimum Client Service FeeClient Service Fee
- 12,000
- Minimum Client Service FeeCampaign Hours
- 100
- Minimum Client Service FeeLoaded Hourly Cost
- 60
- Minimum Client Service FeeExternal Delivery Costs
- 1,000
- Minimum Client Service FeeMedia Spend Handled
- 5,000
- Minimum Client Service FeeMedia Handling Fee Rate
- 0.1
- Minimum Client Service FeeScope Buffer Rate
- 0.1
- Minimum Client Service FeeTarget Margin Rate
- 0.3
Margin Gap
Margin Gap
gross margin − target margin rate0.08 percentResult8.4%
Reports percent for the declared cohort and period using the entered attribution and contribution basis. The engine retains raw precision; formatting never feeds calculation.
Agency Campaign Margin Planner formulas →Inputs used by these formula steps
- Margin GapClient Service Fee
- 12,000
- Margin GapCampaign Hours
- 100
- Margin GapLoaded Hourly Cost
- 60
- Margin GapExternal Delivery Costs
- 1,000
- Margin GapMedia Spend Handled
- 5,000
- Margin GapMedia Handling Fee Rate
- 0.1
- Margin GapScope Buffer Rate
- 0.1
- Margin GapTarget Margin Rate
- 0.3
Inputs used
- Client Service Fee
- 12,000
- Campaign Hours
- 100
- Loaded Hourly Cost
- 60
- External Delivery Costs
- 1,000
- Media Spend Handled
- 5,000
- Media Handling Fee Rate
- 0.1
- Scope Buffer Rate
- 0.1
- Target Margin Rate
- 0.3
Open this calculator with preset values
This calculator supports documented, shareable scenario URLs. Compatible assistants and applications can construct links using the parameters below.
Scenario links contain only allowlisted numeric and closed-choice inputs shown in the URL; Margin101 excludes free text and identifying fields. Anyone you share the URL with can read those numbers, so do not include private or identifying data.
| Parameter | Meaning | Unit | Allowed values | Presence | Default |
|---|---|---|---|---|---|
| campaignHours | Delivery hours charged to the campaign. | delivery hours/campaign | 0 to 100000 | Required | 100 |
| clientServiceFee | Agency service fee excluding media pass-through. Use one consistent currency and indirect-tax basis. | currency units/campaign, excluding media pass-through | 0 to 10000000 | Required | 12000 |
| externalDeliveryCosts | Creative, contractor and tool costs paid by the agency. Use one consistent currency and indirect-tax basis. | currency units/campaign | 0 to 10000000 | Required | 1000 |
| loadedHourlyCost | Internal loaded delivery cost per hour. Use one consistent currency and indirect-tax basis. | currency units/delivery hour | 0 to 10000000 | Required | 60 |
| mediaHandlingFeeRate | Fee charged on handled media spend. | decimal share of client media spend handled | 0 to 1 | Required | 0.1 |
| mediaSpendHandled | Client pass-through media basis; excluded from agency revenue and delivery cost. Use one consistent currency and indirect-tax basis. | currency units of client media spend/campaign | 0 to 10000000 | Required | 5000 |
| scopeBufferRate | Reserve applied to base delivery cost. | decimal share of base delivery cost | 0 to 1 | Required | 0.1 |
| targetMarginRate | Gross margin to protect on agency revenue. | decimal share of agency revenue | 0 to 1 | Required | 0.3 |
Agency Campaign Margin: handling revenue
Minimum client service fee protects the entered delivery cost, scope reserve and target margin after media-handling revenue.
Formula summary
- Primary formula
- minimum client service fee = protected delivery cost ÷ (1 − target margin) − media handling revenue
Data used here
- The estimate uses your inputs and the general business formula documented in the methodology.
Decision checks
Stress-test the decision
Retest campaign hours as delivery hours per campaign and scope reserve rate as a percentage of base delivery cost.
When this estimate can be misleading
- Attribution, incrementality, conversion and retention are user-entered assumptions, not causal claims or forecasts.
- Use one consistent period, currency, contribution and indirect-tax basis.
- This is educational decision support, not financial, tax, legal or accounting advice.
- Minimum client service fee protects the entered delivery cost, scope reserve and target margin after media-handling revenue.
Educational estimate, not advice. See all assumptions & limitations →
Related reading
Guides to interpret the decision and its assumptions.
- Agency Economics: Utilisation, Rate, Scope and Pipeline
Connect utilisation, recovery rate, scope delivery and committed pipeline without treating one ratio as an agency forecast.
Read guide
Frequently asked questions
How do I price agency campaign delivery after media handling, scope reserve and target margin?
Quote at least the minimum client service fee or explicitly revise scope, reserve or target margin.
Which planning assumptions should I stress-test?
Compare a plausible alternative scenario and verify the decision-critical assumption that changes the plan most.