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Primary formula: retained price excluding GST = effective cost รท (1 โˆ’ target retained margin)

Educational only: Business decision support, not accounting, tax or legal advice.

Privacy: No account is required. Tool inputs and results stay in this browser. Anonymous categorical usage analytics send only governed page, tool, cluster and action identifiers; tool inputs and results are never sent. Error monitoring is disabled. Optional saved state stays only on this device.

Update policy: Reviewed when formulas or official dependencies change.

Scope: Australian small-business planning using your own assumptions.

What this planner helps you decide

Best for

Businesses checking a customer price against confirmed Australian GST treatment.

Outputs

Required retained and displayed prices, tax component, gross profit, gross margin and current-price gap.

Start here

Confirm the taxable-sale scope and applicable rate, then enter cost and target retained margin.

Use a different tool when: Do not use this to set a price for a target gross margin; use Target Margin & Pricing Planner for that decision. Use this tool to set a retained margin using confirmed taxable-supply and GST-inclusive or exclusive treatment.

Price & margin

Australia GST-aware Pricing: required retained and displayed prices

Required retained and displayed prices, tax component, gross profit, gross margin and current-price gap.

GST-aware price assumptions

Use one GST basis. Inputs do not determine tax.

Your numbers stay in this browser

A$

Enter per-unit cost on the selected GST basis.

%

Gross profit share retained before GST.

Mixed and input-taxed supplies fail closed.

Optional comparisonAdd a comparison value only when it helps your decision.
A$

Optional comparison price on the selected GST basis.

Tax treatmentKeep the warning when treatment is uncertain.

Confirm whether the entered cost includes tax.

This bounded workflow supports Australia only.

A$

Enter turnover for this exact measured period.

A$

Enter turnover for this separate measured period.

Choose the confirmed status; uncertainty keeps an authority warning visible.

Choose No when tax paid remains in effective cost.

%

Required for recoverable GST in a tax-inclusive cost; separate from output rate.

Controls whether displayed price adds tax to retained revenue.

Price decision

Protect the entered retained margin on revenue excluding GST; treat the customer-facing tax amount separately.

PDF and CSV exports stay on this device. Clean page links contain no inputs.
Required displayed price
$110.00
Required price excluding GST
$100.00
GST component
$10.00
Effective cost
$60.00
Gross profit per unit
$40.00
Retained gross margin
40.0%
Change from current displayed price
$10.00

Official policy review signals

Selected GST rate
10.0%
Current plus previous 11 months GST turnover
Below review threshold
Current plus next 11 months projected GST turnover
Below review threshold

These are separate source-based review signals, not a registration conclusion.

Rate row: Fully taxable; effective basis: Rate source version 2026-07-12; rate source version: 2026-07-12. Threshold basis: Threshold source version 2026-07-15; threshold source version: 2026-07-15.

Price sensitivity

Price sensitivity โ€” compare required displayed price for the entered target margin and a five-point margin increase.

ScenarioResultDifference
Entered scenario$110.00Baseline
Target margin +5 points$120.00$10.00

Save these results, change an input, then compare the updated figures with this baseline.

The baseline is temporary in this tab and is not added to shared scenario links or generated reports.

Registration review

Compare threshold headroom with turnover 10% higher.

ScenarioResultDifference
Entered scenario$75,000.00Baseline
Second turnover view +10%$75,000.00$0.00

Save these results, change an input, then compare the updated figures with this baseline.

The baseline is temporary in this tab and is not added to shared scenario links or generated reports.

Calculation details

View calculation detailsView the formulas and inputs used for these results.

Required displayed price

Effective costrecoverable: tax-inclusive cost รท (1 + input rate), tax-exclusive cost unchanged; non-recoverable: tax-inclusive cost unchanged, tax-exclusive cost ร— (1 + input rate)60 AUD
Required price excluding GSTeffective cost รท (1 โˆ’ target retained margin)100 AUD
Required displayed priceregistered and tax-inclusive display โ†’ retained price ร— (1 + entered GST rate); otherwise retained price110 AUD
Result$110.00

Uses Fully taxable (Rate source version 2026-07-12), source version 2026-07-12; threshold status uses Threshold source version 2026-07-15, Current plus previous 11 months GST turnover and Current plus next 11 months projected GST turnover, source version 2026-07-15. Retained revenue excludes GST. The engine retains full precision; currency displays to two decimal places.

Australia GST-aware Pricing Planner formulas โ†’
Inputs used by these formula steps
Effective costCost Exclusive
60
Effective costTax Rate
0.1
Effective costInput Tax Rate
0.1
Effective costCost Tax Basis
Tax-exclusive cost
Effective costInput Tax Recoverable
Yes
Effective costRegistration State
Registered
Required price excluding GSTEffective Cost
60
Required price excluding GSTTarget Margin
0.4
Required displayed priceRequired Price Exclusive
100
Required displayed priceTax Rate
0.1
Required displayed priceDisplayed Price Includes Tax
Yes

Required price excluding GST

Effective costrecoverable: tax-inclusive cost รท (1 + input rate), tax-exclusive cost unchanged; non-recoverable: tax-inclusive cost unchanged, tax-exclusive cost ร— (1 + input rate)60 AUD
Required price excluding GSTeffective cost รท (1 โˆ’ target retained margin)100 AUD
Result$100.00

Uses Fully taxable (Rate source version 2026-07-12), source version 2026-07-12; threshold status uses Threshold source version 2026-07-15, Current plus previous 11 months GST turnover and Current plus next 11 months projected GST turnover, source version 2026-07-15. Retained revenue excludes GST. The engine retains full precision; currency displays to two decimal places.

Australia GST-aware Pricing Planner formulas โ†’
Inputs used by these formula steps
Effective costCost Exclusive
60
Effective costTax Rate
0.1
Effective costInput Tax Rate
0.1
Effective costCost Tax Basis
Tax-exclusive cost
Effective costInput Tax Recoverable
Yes
Effective costRegistration State
Registered
Required price excluding GSTEffective Cost
60
Required price excluding GSTTarget Margin
0.4

GST component

Required price excluding GSTeffective cost รท (1 โˆ’ target retained margin)100 AUD
Required displayed priceregistered and tax-inclusive display โ†’ retained price ร— (1 + entered GST rate); otherwise retained price110 AUD
GST componentdisplayed price โˆ’ retained price10 AUD
Result$10.00

Uses Fully taxable (Rate source version 2026-07-12), source version 2026-07-12; threshold status uses Threshold source version 2026-07-15, Current plus previous 11 months GST turnover and Current plus next 11 months projected GST turnover, source version 2026-07-15. Retained revenue excludes GST. The engine retains full precision; currency displays to two decimal places.

Australia GST-aware Pricing Planner formulas โ†’
Inputs used by these formula steps
Required price excluding GSTEffective Cost
60
Required price excluding GSTTarget Margin
0.4
Required displayed priceRequired Price Exclusive
100
Required displayed priceTax Rate
0.1
Required displayed priceDisplayed Price Includes Tax
Yes
GST componentRequired Displayed Price
110
GST componentRequired Price Exclusive
100

Effective cost

Effective costrecoverable: tax-inclusive cost รท (1 + input rate), tax-exclusive cost unchanged; non-recoverable: tax-inclusive cost unchanged, tax-exclusive cost ร— (1 + input rate)60 AUD
Result$60.00

Uses Fully taxable (Rate source version 2026-07-12), source version 2026-07-12; threshold status uses Threshold source version 2026-07-15, Current plus previous 11 months GST turnover and Current plus next 11 months projected GST turnover, source version 2026-07-15. Retained revenue excludes GST. The engine retains full precision; currency displays to two decimal places.

Australia GST-aware Pricing Planner formulas โ†’
Inputs used by these formula steps
Effective costCost Exclusive
60
Effective costTax Rate
0.1
Effective costInput Tax Rate
0.1
Effective costCost Tax Basis
Tax-exclusive cost
Effective costInput Tax Recoverable
Yes
Effective costRegistration State
Registered

Gross profit per unit

Effective costrecoverable: tax-inclusive cost รท (1 + input rate), tax-exclusive cost unchanged; non-recoverable: tax-inclusive cost unchanged, tax-exclusive cost ร— (1 + input rate)60 AUD
Required price excluding GSTeffective cost รท (1 โˆ’ target retained margin)100 AUD
Gross profit per unitretained revenue โˆ’ effective cost40 AUD
Result$40.00

Uses Fully taxable (Rate source version 2026-07-12), source version 2026-07-12; threshold status uses Threshold source version 2026-07-15, Current plus previous 11 months GST turnover and Current plus next 11 months projected GST turnover, source version 2026-07-15. Retained revenue excludes GST. The engine retains full precision; currency displays to two decimal places.

Australia GST-aware Pricing Planner formulas โ†’
Inputs used by these formula steps
Effective costCost Exclusive
60
Effective costTax Rate
0.1
Effective costInput Tax Rate
0.1
Effective costCost Tax Basis
Tax-exclusive cost
Effective costInput Tax Recoverable
Yes
Effective costRegistration State
Registered
Required price excluding GSTEffective Cost
60
Required price excluding GSTTarget Margin
0.4
Gross profit per unitRetained Revenue
100
Gross profit per unitEffective Cost
60

Retained gross margin

Gross profit per unitretained revenue โˆ’ effective cost40 AUD
Retained gross margingross profit รท retained revenue40%
Result40.0%

Uses Fully taxable (Rate source version 2026-07-12), source version 2026-07-12; threshold status uses Threshold source version 2026-07-15, Current plus previous 11 months GST turnover and Current plus next 11 months projected GST turnover, source version 2026-07-15. Retained revenue excludes GST. The engine retains full precision; currency displays to two decimal places.

Australia GST-aware Pricing Planner formulas โ†’
Inputs used by these formula steps
Gross profit per unitRetained Revenue
100
Gross profit per unitEffective Cost
60
Retained gross marginGross Profit
40
Retained gross marginRetained Revenue
100

Change from current displayed price

Required displayed priceregistered and tax-inclusive display โ†’ retained price ร— (1 + entered GST rate); otherwise retained price110 AUD
Change from current displayed pricerequired displayed price โˆ’ current displayed price10 AUD
Result$10.00

Uses Fully taxable (Rate source version 2026-07-12), source version 2026-07-12; threshold status uses Threshold source version 2026-07-15, Current plus previous 11 months GST turnover and Current plus next 11 months projected GST turnover, source version 2026-07-15. Retained revenue excludes GST. The engine retains full precision; currency displays to two decimal places.

Australia GST-aware Pricing Planner formulas โ†’
Inputs used by these formula steps
Required displayed priceRequired Price Exclusive
100
Required displayed priceTax Rate
0.1
Required displayed priceDisplayed Price Includes Tax
Yes
Change from current displayed priceRequired Displayed Price
110
Change from current displayed priceCurrent Displayed Price
100

Selected GST rate

Selected GST rateofficial policy rate selected by confirmed jurisdiction, supply class and effective period0.1
Result10.0%

Uses Fully taxable (Rate source version 2026-07-12), source version 2026-07-12; threshold status uses Threshold source version 2026-07-15, Current plus previous 11 months GST turnover and Current plus next 11 months projected GST turnover, source version 2026-07-15. Retained revenue excludes GST. The engine retains full precision; currency displays to two decimal places.

Australia GST-aware Pricing Planner formulas โ†’
Inputs used by these formula steps
Selected GST rateJurisdiction
Australia
Selected GST rateSupply Class
Fully taxable
Selected GST rateEffective Period
โ€”
Selected GST ratePolicy Rate Row
Fully taxable
Selected GST rateEffective Date
Rate source version 2026-07-12
Selected GST rateSource Version
2026-07-12

Current plus previous 11 months GST turnover

Current plus previous 11 months GST turnoverentered period turnover compared with the source-versioned review thresholdBelow review threshold
ResultBelow review threshold

Uses Fully taxable (Rate source version 2026-07-12), source version 2026-07-12; threshold status uses Threshold source version 2026-07-15, Current plus previous 11 months GST turnover and Current plus next 11 months projected GST turnover, source version 2026-07-15. Retained revenue excludes GST. The engine retains full precision; currency displays to two decimal places.

Australia GST-aware Pricing Planner formulas โ†’
Inputs used by these formula steps
Current plus previous 11 months GST turnoverTurnover
0
Current plus previous 11 months GST turnoverThreshold
75,000
Current plus previous 11 months GST turnoverMeasured Period
Current plus previous 11 months GST turnover
Current plus previous 11 months GST turnoverSource Version
2026-07-15

Current plus next 11 months projected GST turnover

Current plus next 11 months projected GST turnoverentered period turnover compared separately with the source-versioned review thresholdBelow review threshold
ResultBelow review threshold

Uses Fully taxable (Rate source version 2026-07-12), source version 2026-07-12; threshold status uses Threshold source version 2026-07-15, Current plus previous 11 months GST turnover and Current plus next 11 months projected GST turnover, source version 2026-07-15. Retained revenue excludes GST. The engine retains full precision; currency displays to two decimal places.

Australia GST-aware Pricing Planner formulas โ†’
Inputs used by these formula steps
Current plus next 11 months projected GST turnoverTurnover
0
Current plus next 11 months projected GST turnoverThreshold
75,000
Current plus next 11 months projected GST turnoverMeasured Period
Current plus next 11 months projected GST turnover
Current plus next 11 months projected GST turnoverThreshold Rule Period
Threshold source version 2026-07-15
Current plus next 11 months projected GST turnoverSource Version
2026-07-15

Inputs used

Cost amount
60
Target retained margin
0.4
GST registration state
Registered
Can input GST be recovered?
Yes
Confirmed input GST rate
0.1
Does the displayed price include GST?
Yes โ€” show price including GST
Current displayed price
100
Current plus previous 11 months GST turnover
0
Current plus next 11 months projected GST turnover
0
Cost tax basis
Tax-exclusive cost
Jurisdiction
Australia
GST supply class
Fully taxable
Open this calculator with preset values

This calculator supports documented, shareable scenario URLs. Compatible assistants and applications can construct links using the parameters below.

Scenario links contain only allowlisted numeric and closed-choice inputs shown in the URL; Margin101 excludes free text and identifying fields. Anyone you share the URL with can read those numbers, so do not include private or identifying data.

Example: https://margin101.com/en-au/tools/au-gst-aware-pricing/?sv=2&costExclusive=60&costTaxBasis=0&currentDisplayedPrice=100&displayedPriceIncludesTax=1&inputTaxRate=0.1&inputTaxRecoverable=1&jurisdictionCode=1&registrationState=1&supplyClassCode=1&targetMargin=0.4&thresholdPrimary=0&thresholdSecondary=0

ParameterMeaningUnitAllowed valuesPresenceDefault
costExclusiveEnter per-unit cost on the selected GST basis.AUD/unit on the selected GST cost basis0 to 10000000Required60
costTaxBasisConfirm whether the entered cost includes tax.โ€”0 (Tax-exclusive cost), 1 (Tax-inclusive cost)RequiredTax-exclusive cost
currentDisplayedPriceOptional comparison price on the selected GST basis.AUD/unit on the selected displayed-price GST basis0 to 10000000Optional100
displayedPriceIncludesTaxControls whether displayed price adds tax to retained revenue.โ€”1 (Yes โ€” show price including GST), 0 (No โ€” show price excluding GST)RequiredYes โ€” show price including GST
inputTaxRateRequired for recoverable GST in a tax-inclusive cost; separate from output rate.decimal input GST rate on the entered cost0 to 1Required0.1
inputTaxRecoverableChoose No when tax paid remains in effective cost.โ€”1 (Yes), 0 (No)RequiredYes
jurisdictionCodeThis bounded workflow supports Australia only.โ€”1 (Australia), 0 (Another or uncertain jurisdiction โ€” unsupported)RequiredAustralia
registrationStateChoose the confirmed status; uncertainty keeps an authority warning visible.โ€”1 (Registered), 0 (Not registered), 2 (Not sure โ€” check the authority rules)RequiredRegistered
supplyClassCodeMixed and input-taxed supplies fail closed.โ€”1 (Fully taxable), 2 (Confirmed GST-free), 0 (Input-taxed, mixed or unknown โ€” unsupported)RequiredFully taxable
targetMarginGross profit share retained before GST.decimal gross-margin rate on GST-exclusive retained revenue0 to 0.95Required0.4
thresholdPrimaryEnter turnover for this exact measured period.AUD of GST turnover/current month plus previous 11 months0 to 10000000Required0
thresholdSecondaryEnter turnover for this separate measured period.AUD of projected GST turnover/current month plus next 11 months0 to 10000000Required0

Australia GST-aware Pricing: required retained and displayed prices

Use the displayed-price result only after confirming the sale classification, registration position and applicable rate.

Formula summary

Primary formula
retained price excluding GST = effective cost รท (1 โˆ’ target retained margin)

Read the full methodology

Data used here

  • Australian GST treatment: Australian Taxation Office; verified; checked 2026-07-12.
  • Australian GST registration threshold: Australian Taxation Office; verified; checked 2026-07-15.

Decision checks

Act on the result

Compare the required displayed price with the current customer price and document the confirmed tax basis.

Stress-test the decision

Retest a higher cost and verify whether input tax is recoverable before changing a live price.

Assumptions and sources

Australian GST treatment
ATO GSTR 2001/8, paragraph 114 (applying section 9-75) Checked 2026-07-12.
Primary source โ†’
Australian GST registration threshold
Australian Taxation Office registering for GST guidance Checked 2026-07-15.
Primary source โ†’

When this estimate can be misleading

  • This planner does not determine GST registration, taxability, exemptions, recoverability, place of supply, nexus or filing liabilities.
  • The reviewed GST rate is selected only from supported jurisdiction, supply-class and effective-period branches; unsupported cases stop instead of guessing.
  • The turnover comparisons are review signals from official period rules, not registration conclusions or effective-date advice.
  • Gross profit is a per-unit pricing measure before fixed costs, overhead allocation, income tax, financing and demand effects.
  • Current displayed price must use the same inclusive or exclusive tax basis selected in the planner.
  • Use the displayed-price result only after confirming the sale classification, registration position and applicable rate.

Educational estimate, not advice. See all assumptions & limitations โ†’

Guides to interpret the decision and its assumptions.

Frequently asked questions

How do I set a retained margin using confirmed taxable-supply and GST-inclusive or exclusive treatment?

Compare the required displayed price with the current customer price and document the confirmed tax basis.

Does Margin101 choose the applicable GST rate?

No. The reviewed default applies only to the documented taxable-supply scenario. Confirm the rate and treatment for the actual sale.

Does Margin101 store my numbers?

Tool inputs and results stay in this browser. Anonymous categorical usage analytics send only governed page, tool, cluster and action identifiers; tool inputs and results are never sent. Error monitoring is disabled. Optional saved state stays only on this device.

Is this tax or accounting advice?

No. It is an educational pricing scenario. Check the actual transaction with the relevant authority or a qualified adviser.

Which planning assumptions should I stress-test?

Compare a plausible alternative scenario and verify the decision-critical assumption that changes the plan most.