Act on the result
Check whether each tier price and included service burden protect the intended contribution before publishing the tier structure.
Educational only: Business decision support, not accounting, tax or legal advice.
Privacy: No account is required. Tool inputs and results stay in this browser. Anonymous categorical usage analytics send only governed page, tool, cluster and action identifiers; tool inputs and results are never sent. Error monitoring is disabled. Optional saved state stays only on this device.
Update policy: Reviewed when formulas or official dependencies change.
Scope: Market-neutral small-business planning using your own assumptions.
What this planner helps you decide
Best for
Subscription businesses comparing Starter and Pro tier economics on one service-cost basis.
Outputs
Revenue, service cost, contribution, contribution margin and raw contribution rank for each tier.
Start here
Enter whole account counts, price, usage, unit cost, support cost and fixed cost for both tiers.
Use a different tool when: Do not use this to test whether user-entered conversion and paid-account contribution can cover free-account service and programme costs; use Freemium Conversion Economics Planner for that decision. Use this tool to compare two subscription tiers by revenue, usage-linked service cost, support burden and raw contribution rank.
Cash & growth
Subscription Pricing Tier: revenue
Revenue, service cost, contribution, contribution margin and raw contribution rank for each tier.
Amounts use the same currency as your inputs. No currency conversion is performed.
Subscription economics assumptions
Use one consistent cohort, period, currency and tax basis.
Your numbers stay in this browser
Whole accounts in the Starter tier.
Recurring price for one Starter account. Use one consistent currency, tax and period basis.
Whole accounts in the Pro tier.
Recurring price for one Pro account. Use one consistent currency, tax and period basis.
Additional decision inputsOpen the assumptions you are less likely to change on every comparison.
Expected service usage for one Starter account.
Variable service cost per usage unit. Use one consistent currency, tax and period basis.
Support cost assigned to one Starter account. Use one consistent currency, tax and period basis.
Fixed cost assigned to the Starter tier. Use one consistent currency, tax and period basis.
Expected service usage for one Pro account.
Variable service cost per usage unit. Use one consistent currency, tax and period basis.
Support cost assigned to one Pro account. Use one consistent currency, tax and period basis.
Fixed cost assigned to the Pro tier. Use one consistent currency, tax and period basis.
Decision result
All outputs come from the registered exact subscription engine.
- Starter revenue
- 2,000.00
- Starter service cost
- 800.00
- Starter contribution
- 1,200.00
- Starter contribution margin
- 60%
- Starter rank
- #2
- Pro revenue
- 2,500.00
- Pro service cost
- 900.00
- Pro contribution
- 1,600.00
- Pro contribution margin
- 64%
- Pro rank
- #1
| Rank | Tier | Revenue | Service cost | Contribution | Margin |
|---|---|---|---|---|---|
| 1 | pro | 2,500.00 | 900.00 | 1,600.00 | 64% |
| 2 | starter | 2,000.00 | 800.00 | 1,200.00 | 60% |
Scenario comparison
Each row names the assumption axis changed from the baseline.
ScenarioResultDifference
Entered scenario1,600.00Baseline
Lower Pro price per account1,350.00Not available
Higher Pro price per account1,850.00Not available
Save these results, change an input, then compare the updated figures with this baseline.
The baseline is temporary in this tab and is not added to shared scenario links or generated reports.
Calculation details
View calculation detailsView the formulas and inputs used for these results.
Starter revenue
Starter revenue
Starter accounts × Starter price2,000.00Result2,000.00
Uses user-entered subscription economics on one consistent cohort, period and currency basis. The engine retains raw precision; display formatting does not feed calculation.
Subscription Pricing Tier Planner formulas →Inputs used by these formula steps
- Starter revenueStarter Accounts
- 100
- Starter revenueStarter Price Per Account
- 20
- Starter revenueStarter Usage Per Account
- 10
- Starter revenueStarter Cost Per Usage Unit
- 0.5
- Starter revenueStarter Support Cost Per Account
- 2
- Starter revenueStarter Fixed Tier Cost
- 100
- Starter revenuePro Accounts
- 50
- Starter revenuePro Price Per Account
- 50
- Starter revenuePro Usage Per Account
- 20
- Starter revenuePro Cost Per Usage Unit
- 0.5
- Starter revenuePro Support Cost Per Account
- 4
- Starter revenuePro Fixed Tier Cost
- 200
Starter service cost
Starter service cost
Starter accounts × (usage × unit cost + support) + fixed cost800.00Result800.00
Uses user-entered subscription economics on one consistent cohort, period and currency basis. The engine retains raw precision; display formatting does not feed calculation.
Subscription Pricing Tier Planner formulas →Inputs used by these formula steps
- Starter service costStarter Accounts
- 100
- Starter service costStarter Price Per Account
- 20
- Starter service costStarter Usage Per Account
- 10
- Starter service costStarter Cost Per Usage Unit
- 0.5
- Starter service costStarter Support Cost Per Account
- 2
- Starter service costStarter Fixed Tier Cost
- 100
- Starter service costPro Accounts
- 50
- Starter service costPro Price Per Account
- 50
- Starter service costPro Usage Per Account
- 20
- Starter service costPro Cost Per Usage Unit
- 0.5
- Starter service costPro Support Cost Per Account
- 4
- Starter service costPro Fixed Tier Cost
- 200
Starter contribution
Starter contribution
Starter revenue − Starter service cost1,200.00Result1,200.00
Uses user-entered subscription economics on one consistent cohort, period and currency basis. The engine retains raw precision; display formatting does not feed calculation.
Subscription Pricing Tier Planner formulas →Inputs used by these formula steps
- Starter contributionStarter Accounts
- 100
- Starter contributionStarter Price Per Account
- 20
- Starter contributionStarter Usage Per Account
- 10
- Starter contributionStarter Cost Per Usage Unit
- 0.5
- Starter contributionStarter Support Cost Per Account
- 2
- Starter contributionStarter Fixed Tier Cost
- 100
- Starter contributionPro Accounts
- 50
- Starter contributionPro Price Per Account
- 50
- Starter contributionPro Usage Per Account
- 20
- Starter contributionPro Cost Per Usage Unit
- 0.5
- Starter contributionPro Support Cost Per Account
- 4
- Starter contributionPro Fixed Tier Cost
- 200
Starter contribution margin
Starter contribution margin
Starter contribution ÷ Starter revenue0.6 percentResult60%
Uses user-entered subscription economics on one consistent cohort, period and currency basis. The engine retains raw precision; display formatting does not feed calculation.
Subscription Pricing Tier Planner formulas →Inputs used by these formula steps
- Starter contribution marginStarter Accounts
- 100
- Starter contribution marginStarter Price Per Account
- 20
- Starter contribution marginStarter Usage Per Account
- 10
- Starter contribution marginStarter Cost Per Usage Unit
- 0.5
- Starter contribution marginStarter Support Cost Per Account
- 2
- Starter contribution marginStarter Fixed Tier Cost
- 100
- Starter contribution marginPro Accounts
- 50
- Starter contribution marginPro Price Per Account
- 50
- Starter contribution marginPro Usage Per Account
- 20
- Starter contribution marginPro Cost Per Usage Unit
- 0.5
- Starter contribution marginPro Support Cost Per Account
- 4
- Starter contribution marginPro Fixed Tier Cost
- 200
Starter rank
Starter rank
raw contribution rank2 rankResult#2
Uses user-entered subscription economics on one consistent cohort, period and currency basis. The engine retains raw precision; display formatting does not feed calculation.
Subscription Pricing Tier Planner formulas →Inputs used by these formula steps
- Starter rankStarter Accounts
- 100
- Starter rankStarter Price Per Account
- 20
- Starter rankStarter Usage Per Account
- 10
- Starter rankStarter Cost Per Usage Unit
- 0.5
- Starter rankStarter Support Cost Per Account
- 2
- Starter rankStarter Fixed Tier Cost
- 100
- Starter rankPro Accounts
- 50
- Starter rankPro Price Per Account
- 50
- Starter rankPro Usage Per Account
- 20
- Starter rankPro Cost Per Usage Unit
- 0.5
- Starter rankPro Support Cost Per Account
- 4
- Starter rankPro Fixed Tier Cost
- 200
Pro revenue
Pro revenue
Pro accounts × Pro price2,500.00Result2,500.00
Uses user-entered subscription economics on one consistent cohort, period and currency basis. The engine retains raw precision; display formatting does not feed calculation.
Subscription Pricing Tier Planner formulas →Inputs used by these formula steps
- Pro revenueStarter Accounts
- 100
- Pro revenueStarter Price Per Account
- 20
- Pro revenueStarter Usage Per Account
- 10
- Pro revenueStarter Cost Per Usage Unit
- 0.5
- Pro revenueStarter Support Cost Per Account
- 2
- Pro revenueStarter Fixed Tier Cost
- 100
- Pro revenuePro Accounts
- 50
- Pro revenuePro Price Per Account
- 50
- Pro revenuePro Usage Per Account
- 20
- Pro revenuePro Cost Per Usage Unit
- 0.5
- Pro revenuePro Support Cost Per Account
- 4
- Pro revenuePro Fixed Tier Cost
- 200
Pro service cost
Pro service cost
Pro accounts × (usage × unit cost + support) + fixed cost900.00Result900.00
Uses user-entered subscription economics on one consistent cohort, period and currency basis. The engine retains raw precision; display formatting does not feed calculation.
Subscription Pricing Tier Planner formulas →Inputs used by these formula steps
- Pro service costStarter Accounts
- 100
- Pro service costStarter Price Per Account
- 20
- Pro service costStarter Usage Per Account
- 10
- Pro service costStarter Cost Per Usage Unit
- 0.5
- Pro service costStarter Support Cost Per Account
- 2
- Pro service costStarter Fixed Tier Cost
- 100
- Pro service costPro Accounts
- 50
- Pro service costPro Price Per Account
- 50
- Pro service costPro Usage Per Account
- 20
- Pro service costPro Cost Per Usage Unit
- 0.5
- Pro service costPro Support Cost Per Account
- 4
- Pro service costPro Fixed Tier Cost
- 200
Pro contribution
Pro contribution
Pro revenue − Pro service cost1,600.00Result1,600.00
Uses user-entered subscription economics on one consistent cohort, period and currency basis. The engine retains raw precision; display formatting does not feed calculation.
Subscription Pricing Tier Planner formulas →Inputs used by these formula steps
- Pro contributionStarter Accounts
- 100
- Pro contributionStarter Price Per Account
- 20
- Pro contributionStarter Usage Per Account
- 10
- Pro contributionStarter Cost Per Usage Unit
- 0.5
- Pro contributionStarter Support Cost Per Account
- 2
- Pro contributionStarter Fixed Tier Cost
- 100
- Pro contributionPro Accounts
- 50
- Pro contributionPro Price Per Account
- 50
- Pro contributionPro Usage Per Account
- 20
- Pro contributionPro Cost Per Usage Unit
- 0.5
- Pro contributionPro Support Cost Per Account
- 4
- Pro contributionPro Fixed Tier Cost
- 200
Pro contribution margin
Pro contribution margin
Pro contribution ÷ Pro revenue0.64 percentResult64%
Uses user-entered subscription economics on one consistent cohort, period and currency basis. The engine retains raw precision; display formatting does not feed calculation.
Subscription Pricing Tier Planner formulas →Inputs used by these formula steps
- Pro contribution marginStarter Accounts
- 100
- Pro contribution marginStarter Price Per Account
- 20
- Pro contribution marginStarter Usage Per Account
- 10
- Pro contribution marginStarter Cost Per Usage Unit
- 0.5
- Pro contribution marginStarter Support Cost Per Account
- 2
- Pro contribution marginStarter Fixed Tier Cost
- 100
- Pro contribution marginPro Accounts
- 50
- Pro contribution marginPro Price Per Account
- 50
- Pro contribution marginPro Usage Per Account
- 20
- Pro contribution marginPro Cost Per Usage Unit
- 0.5
- Pro contribution marginPro Support Cost Per Account
- 4
- Pro contribution marginPro Fixed Tier Cost
- 200
Pro rank
Pro rank
raw contribution rank1 rankResult#1
Uses user-entered subscription economics on one consistent cohort, period and currency basis. The engine retains raw precision; display formatting does not feed calculation.
Subscription Pricing Tier Planner formulas →Inputs used by these formula steps
- Pro rankStarter Accounts
- 100
- Pro rankStarter Price Per Account
- 20
- Pro rankStarter Usage Per Account
- 10
- Pro rankStarter Cost Per Usage Unit
- 0.5
- Pro rankStarter Support Cost Per Account
- 2
- Pro rankStarter Fixed Tier Cost
- 100
- Pro rankPro Accounts
- 50
- Pro rankPro Price Per Account
- 50
- Pro rankPro Usage Per Account
- 20
- Pro rankPro Cost Per Usage Unit
- 0.5
- Pro rankPro Support Cost Per Account
- 4
- Pro rankPro Fixed Tier Cost
- 200
Inputs used
- Starter accounts
- 100
- Starter price per account
- 20
- Starter usage per account
- 10
- Starter cost per usage unit
- 0.5
- Starter support cost per account
- 2
- Starter fixed tier cost
- 100
- Pro accounts
- 50
- Pro price per account
- 50
- Pro usage per account
- 20
- Pro cost per usage unit
- 0.5
- Pro support cost per account
- 4
- Pro fixed tier cost
- 200
Open this calculator with preset values
This calculator supports documented, shareable scenario URLs. Compatible assistants and applications can construct links using the parameters below.
Scenario links contain only allowlisted numeric and closed-choice inputs shown in the URL; Margin101 excludes free text and identifying fields. Anyone you share the URL with can read those numbers, so do not include private or identifying data.
| Parameter | Meaning | Unit | Allowed values | Presence | Default |
|---|---|---|---|---|---|
| proAccounts | Whole accounts in the Pro tier. | accounts/tier | 0 to 100000000 | Required | 50 |
| proCostPerUsageUnit | Variable service cost per usage unit. Use one consistent currency, tax and period basis. | currency units/usage unit | 0 to 10000000 | Required | 0.5 |
| proFixedTierCost | Fixed cost assigned to the Pro tier. Use one consistent currency, tax and period basis. | currency units/tier/selected recurring period | 0 to 10000000 | Required | 200 |
| proPricePerAccount | Recurring price for one Pro account. Use one consistent currency, tax and period basis. | currency units/account/selected recurring period | 0 to 10000000 | Required | 50 |
| proSupportCostPerAccount | Support cost assigned to one Pro account. Use one consistent currency, tax and period basis. | currency units/account/selected recurring period | 0 to 10000000 | Required | 4 |
| proUsagePerAccount | Expected service usage for one Pro account. | usage units/account/selected recurring period | 0 to 100000000 | Required | 20 |
| starterAccounts | Whole accounts in the Starter tier. | accounts/tier | 0 to 100000000 | Required | 100 |
| starterCostPerUsageUnit | Variable service cost per usage unit. Use one consistent currency, tax and period basis. | currency units/usage unit | 0 to 10000000 | Required | 0.5 |
| starterFixedTierCost | Fixed cost assigned to the Starter tier. Use one consistent currency, tax and period basis. | currency units/tier/selected recurring period | 0 to 10000000 | Required | 100 |
| starterPricePerAccount | Recurring price for one Starter account. Use one consistent currency, tax and period basis. | currency units/account/selected recurring period | 0 to 10000000 | Required | 20 |
| starterSupportCostPerAccount | Support cost assigned to one Starter account. Use one consistent currency, tax and period basis. | currency units/account/selected recurring period | 0 to 10000000 | Required | 2 |
| starterUsagePerAccount | Expected service usage for one Starter account. | usage units/account/selected recurring period | 0 to 100000000 | Required | 10 |
Subscription Pricing Tier: revenue
Use raw contribution rank to compare the entered tier scenarios, not as evidence of customer demand or migration behaviour.
Formula summary
- Primary formula
- tier contribution = accounts × price per account − accounts × (usage × unit cost + support cost) − fixed tier cost
Data used here
- The estimate uses your inputs and the general business formula documented in the methodology.
Decision checks
Stress-test the decision
Retest higher usage and support cost for the leading tier without changing account demand at the same time.
When this estimate can be misleading
- Account demand and usage are user-entered scenarios, not forecasts.
- Starter and Pro are fixed comparison labels; validate the economics before mapping them to a live plan.
- Use one consistent cohort, period, currency and indirect-tax basis.
- This is educational decision support, not financial, tax, legal or accounting advice.
- Use raw contribution rank to compare the entered tier scenarios, not as evidence of customer demand or migration behaviour.
Educational estimate, not advice. See all assumptions & limitations →
Related reading
Guides to interpret the decision and its assumptions.
- Annual vs Monthly Plans: Cash, Discount and Retention
Compare annual and monthly plans on aligned price, cash timing, obligation and retained-cohort assumptions.
Read guide - Membership Price, Churn and Content Capacity
Connect membership pricing and retention with contribution and sustainable content capacity.
Read guide
Frequently asked questions
How do I compare two subscription tiers by revenue, usage-linked service cost, support burden and raw contribution rank?
Check whether each tier price and included service burden protect the intended contribution before publishing the tier structure.
Which planning assumptions should I stress-test?
Compare a plausible alternative scenario and verify the decision-critical assumption that changes the plan most.