Act on the result
Use launch break-even units and recovery months to set the go/no-go sales threshold for the product launch.
Educational only: Business decision support, not accounting, tax or legal advice.
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Update policy: Reviewed when formulas or official dependencies change.
Scope: Market-neutral small-business planning using your own assumptions.
What this planner helps you decide
Best for
Product businesses setting a launch-cost recovery threshold.
Outputs
Unit contribution, recovery target, launch units and revenue.
Start here
Separate one-off launch cost from ongoing period fixed costs.
Use a different tool when: Do not use this to recover an incremental fixed cost; use Fixed Cost Recovery Planner for that decision. Use this tool to set a new-product launch recovery threshold.
Profit & break-even
New Product Launch Break-even: unit contribution
Unit contribution, recovery target, launch units and revenue.
Amounts use the same currency as your inputs. No currency conversion is performed.
New Product Launch Break-even
Find the launch volume needed to recover setup, period fixed costs and a target profit.
Your numbers stay in this browser
One-off development and launch cost. Use one consistent ex-tax monetary basis.
Ongoing fixed cost for the launch period. Use one consistent ex-tax monetary basis.
Planned ex-tax selling price. Use one consistent ex-tax monetary basis.
Avoidable cost per unit. Use one consistent ex-tax monetary basis.
Profit sought after launch-cost recovery. Use one consistent ex-tax monetary basis.
Monthly throughput used to estimate recovery time.
Decision result
Each output is bound to its own registered engine formula step.
PDF and CSV exports stay on this device. Clean page links contain no inputs.
- Launch break-even units
- 1,231 units
- Contribution Per Unit Ex Tax
- 65.00
- Recovery Target Ex Tax
- 80,000.00
- Launch Break Even Revenue Ex Tax
- 147,720.00
- Launch Recovery Months
- 6.2 months
Scenario comparison
Each row names the assumption axis changed from the baseline.
ScenarioResultDifference
Current scenario1,231 unitsBaseline
Lower Target profit1,224 units-7 units
Higher Target profit1,239 units8 units
Save these results, change an input, then compare the updated figures with this baseline.
The baseline is temporary in this tab and is not added to shared scenario links or generated reports.
Calculation details
View calculation detailsView the formulas and inputs used for these results.
Launch break-even units
Launch Break Even Units
ceil(recovery target / contribution per unit)1,231 whole unitsResult1,231 units
Reports units for the entered planning period using the declared ex-tax revenue, cost and capacity basis. The engine retains full precision; only presentation is rounded.
New Product Launch Break-even Planner formulas →Inputs used by these formula steps
- Launch Break Even UnitsLaunch Cost Ex Tax
- 50,000
- Launch Break Even UnitsPeriod Fixed Costs Ex Tax
- 20,000
- Launch Break Even UnitsUnit Price Ex Tax
- 120
- Launch Break Even UnitsUnit Variable Cost Ex Tax
- 55
- Launch Break Even UnitsTarget Profit Ex Tax
- 10,000
- Launch Break Even UnitsExpected Monthly Units
- 200
Contribution Per Unit Ex Tax
Contribution Per Unit Ex Tax
unit price − unit variable cost65.00Result65.00
Reports money for the entered planning period using the declared ex-tax revenue, cost and capacity basis. The engine retains full precision; only presentation is rounded.
New Product Launch Break-even Planner formulas →Inputs used by these formula steps
- Contribution Per Unit Ex TaxLaunch Cost Ex Tax
- 50,000
- Contribution Per Unit Ex TaxPeriod Fixed Costs Ex Tax
- 20,000
- Contribution Per Unit Ex TaxUnit Price Ex Tax
- 120
- Contribution Per Unit Ex TaxUnit Variable Cost Ex Tax
- 55
- Contribution Per Unit Ex TaxTarget Profit Ex Tax
- 10,000
- Contribution Per Unit Ex TaxExpected Monthly Units
- 200
Recovery Target Ex Tax
Recovery Target Ex Tax
launch cost + period fixed costs + target profit80,000.00Result80,000.00
Reports money for the entered planning period using the declared ex-tax revenue, cost and capacity basis. The engine retains full precision; only presentation is rounded.
New Product Launch Break-even Planner formulas →Inputs used by these formula steps
- Recovery Target Ex TaxLaunch Cost Ex Tax
- 50,000
- Recovery Target Ex TaxPeriod Fixed Costs Ex Tax
- 20,000
- Recovery Target Ex TaxUnit Price Ex Tax
- 120
- Recovery Target Ex TaxUnit Variable Cost Ex Tax
- 55
- Recovery Target Ex TaxTarget Profit Ex Tax
- 10,000
- Recovery Target Ex TaxExpected Monthly Units
- 200
Launch Break Even Revenue Ex Tax
Launch Break Even Revenue Ex Tax
launch units × unit price147,720.00Result147,720.00
Reports money for the entered planning period using the declared ex-tax revenue, cost and capacity basis. The engine retains full precision; only presentation is rounded.
New Product Launch Break-even Planner formulas →Inputs used by these formula steps
- Launch Break Even Revenue Ex TaxLaunch Cost Ex Tax
- 50,000
- Launch Break Even Revenue Ex TaxPeriod Fixed Costs Ex Tax
- 20,000
- Launch Break Even Revenue Ex TaxUnit Price Ex Tax
- 120
- Launch Break Even Revenue Ex TaxUnit Variable Cost Ex Tax
- 55
- Launch Break Even Revenue Ex TaxTarget Profit Ex Tax
- 10,000
- Launch Break Even Revenue Ex TaxExpected Monthly Units
- 200
Launch Recovery Months
Launch Recovery Months
launch break-even units / expected monthly units6.16 monthsResult6.2 months
Reports months for the entered planning period using the declared ex-tax revenue, cost and capacity basis. The engine retains full precision; only presentation is rounded.
New Product Launch Break-even Planner formulas →Inputs used by these formula steps
- Launch Recovery MonthsLaunch Cost Ex Tax
- 50,000
- Launch Recovery MonthsPeriod Fixed Costs Ex Tax
- 20,000
- Launch Recovery MonthsUnit Price Ex Tax
- 120
- Launch Recovery MonthsUnit Variable Cost Ex Tax
- 55
- Launch Recovery MonthsTarget Profit Ex Tax
- 10,000
- Launch Recovery MonthsExpected Monthly Units
- 200
Inputs used
- Launch cost
- 50,000.00
- Period fixed costs
- 20,000.00
- Unit price
- 120.00
- Unit variable cost
- 55.00
- Target profit
- 10,000.00
- Expected monthly units
- 200
Open this calculator with preset values
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| Parameter | Meaning | Unit | Allowed values | Presence | Default |
|---|---|---|---|---|---|
| expectedMonthlyUnits | Monthly throughput used to estimate recovery time. | units/month | 0 to 100000000 | Required | 200 |
| launchCostExTax | One-off development and launch cost. Use one consistent ex-tax monetary basis. | currency units/planning period, ex tax | 0 to 100000000 | Required | 50000 |
| periodFixedCostsExTax | Ongoing fixed cost for the launch period. Use one consistent ex-tax monetary basis. | currency units/planning period, ex tax | 0 to 100000000 | Required | 20000 |
| targetProfitExTax | Profit sought after launch-cost recovery. Use one consistent ex-tax monetary basis. | currency units/planning period, ex tax | 0 to 100000000 | Required | 10000 |
| unitPriceExTax | Planned ex-tax selling price. Use one consistent ex-tax monetary basis. | currency units/unit, ex tax | 0 to 100000000 | Required | 120 |
| unitVariableCostExTax | Avoidable cost per unit. Use one consistent ex-tax monetary basis. | currency units/unit, ex tax | 0 to 100000000 | Required | 55 |
New Product Launch Break-even: unit contribution
Launch break-even units covers launch cost, period fixed cost and the entered target profit at the planned unit contribution.
Formula summary
- Primary formula
- launch units = ceil((launch cost + fixed costs + target profit) / unit contribution)
Data used here
- The estimate uses your inputs and the general business formula documented in the methodology.
Decision checks
Stress-test the decision
Retest expected monthly units as whole units per month and unit variable cost in currency units per unit, ex tax.
When this estimate can be misleading
- Results depend on complete, consistently classified inputs.
- Demand, timing, quality and strategic fit remain separate decisions.
- This is educational business decision support, not accounting, tax, legal or financial advice.
- Launch break-even units covers launch cost, period fixed cost and the entered target profit at the planned unit contribution.
Educational estimate, not advice. See all assumptions & limitations →
Related reading
Guides to interpret the decision and its assumptions.
- Break-Even Analysis: Threshold, Not Forecast
Turn unit contribution and fixed costs into a sales threshold, then test whether the required volume and capacity are plausible.
Read guide
Frequently asked questions
How do I set a new-product launch recovery threshold?
Use launch break-even units and recovery months to set the go/no-go sales threshold for the product launch.
Which planning assumptions should I stress-test?
Compare a plausible alternative scenario and verify the decision-critical assumption that changes the plan most.