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Primary formula: win probability ร— contribution if won โˆ’ bid preparation cost.

Educational only: Business decision support, not accounting, tax or legal advice.

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Update policy: Reviewed when formulas or official dependencies change.

Scope: Market-neutral small-business planning using your own assumptions.

What this planner helps you decide

Best for

Project businesses deciding whether the economics justify pursuing a specific bid.

Outputs

Expected contribution, pursuit cost, capacity displacement and expected net value.

Start here

Enter bid value, delivery cost, win probability, pursuit cost and displaced work from the same opportunity.

Use a different tool when: Do not use this to find completion, billing or contribution threshold for a project; use Project Break-even Planner for that decision. Use this tool to compare bid cost, win probability, capacity and expected contribution.

Quote & capacity

Bid / No-bid Economics: expected contribution

Expected contribution, pursuit cost, capacity displacement and expected net value.

Amounts use the same currency as your inputs. No currency conversion is performed.

Bid / No-bid Economics

Compare contract contribution, bid preparation cost, capacity opportunity cost and a user-entered win probability before deciding whether a bid clears its economic threshold.

Your numbers stay in this browser

currency units

Enter the ex-tax price payable if the bid is won. Use one consistent ex-tax basis.

currency units

Enter the project cost caused by delivering the work if won. Use one consistent ex-tax basis.

currency units

Enter the cost incurred to prepare and submit the bid whether it wins or loses. Use one consistent ex-tax basis.

currency units

Enter contribution displaced by reserving capacity for this contract. Use one consistent ex-tax basis.

%

Enter a scenario probability based on your own bid assessment; it is not a forecast.

Decision result

Use the cost and recovery rows to identify the component changing the exact reconciliation.

PDF and CSV exports stay on this device. Clean page links contain no inputs.
Contribution if won
6,000.00
Expected bid value
500.00
Break-even win probability
16.7%
Clears economic threshold
Yes

Scenario comparison

Each row names the assumption axis changed from the baseline.

ScenarioResultDifference
Entered scenario500.00Baseline
Lower Win probability350.00-150.00
Higher Win probability650.00150.00

Save these results, change an input, then compare the updated figures with this baseline.

The baseline is temporary in this tab and is not added to shared scenario links or generated reports.

Calculation details

View calculation detailsView the formulas and inputs used for these results.

Contribution if won

Contribution if woncontract price โˆ’ delivery cost โˆ’ capacity opportunity cost6,000.00
Result6,000.00

Uses only the entered market-neutral commercial records and assumptions. Raw engine precision is retained until display.

Bid / No-bid Economics Planner formulas โ†’
Inputs used by these formula steps
Contribution if wonContract Price Ex Tax
20,000
Contribution if wonDelivery Cost Ex Tax
12,000
Contribution if wonBid Preparation Cost Ex Tax
1,000
Contribution if wonCapacity Opportunity Cost Ex Tax
2,000
Contribution if wonWin Probability
0.25

Expected bid value

Expected bid valuewin probability ร— contribution if won โˆ’ bid preparation cost500.00
Result500.00

Uses only the entered market-neutral commercial records and assumptions. Raw engine precision is retained until display.

Bid / No-bid Economics Planner formulas โ†’
Inputs used by these formula steps
Expected bid valueContract Price Ex Tax
20,000
Expected bid valueDelivery Cost Ex Tax
12,000
Expected bid valueBid Preparation Cost Ex Tax
1,000
Expected bid valueCapacity Opportunity Cost Ex Tax
2,000
Expected bid valueWin Probability
0.25

Break-even win probability

Break-even win probabilitybid preparation cost รท contribution if won when contribution is positive0.17 percent
Result16.7%

Uses only the entered market-neutral commercial records and assumptions. Raw engine precision is retained until display.

Bid / No-bid Economics Planner formulas โ†’
Inputs used by these formula steps
Break-even win probabilityContract Price Ex Tax
20,000
Break-even win probabilityDelivery Cost Ex Tax
12,000
Break-even win probabilityBid Preparation Cost Ex Tax
1,000
Break-even win probabilityCapacity Opportunity Cost Ex Tax
2,000
Break-even win probabilityWin Probability
0.25

Clears economic threshold

Clears economic thresholdexpected bid value is zero or positivetrue boolean
ResultYes

Uses only the entered market-neutral commercial records and assumptions. Raw engine precision is retained until display.

Bid / No-bid Economics Planner formulas โ†’
Inputs used by these formula steps
Clears economic thresholdContract Price Ex Tax
20,000
Clears economic thresholdDelivery Cost Ex Tax
12,000
Clears economic thresholdBid Preparation Cost Ex Tax
1,000
Clears economic thresholdCapacity Opportunity Cost Ex Tax
2,000
Clears economic thresholdWin Probability
0.25

Inputs used

Contract price
20,000
Delivery cost
12,000
Bid preparation cost
1,000
Capacity opportunity cost
2,000
Win probability
0.25
Open this calculator with preset values

This calculator supports documented, shareable scenario URLs. Compatible assistants and applications can construct links using the parameters below.

Scenario links contain only allowlisted numeric and closed-choice inputs shown in the URL; Margin101 excludes free text and identifying fields. Anyone you share the URL with can read those numbers, so do not include private or identifying data.

Example: https://margin101.com/tools/bid-no-bid/?sv=1&bidPreparationCostExTax=1000&capacityOpportunityCostExTax=2000&contractPriceExTax=20000&deliveryCostExTax=12000&winProbability=0.25

ParameterMeaningUnitAllowed valuesPresenceDefault
bidPreparationCostExTaxEnter the cost incurred to prepare and submit the bid whether it wins or loses. Use one consistent ex-tax basis.currency units/bid submission, ex tax0 to 10000000Required1000
capacityOpportunityCostExTaxEnter contribution displaced by reserving capacity for this contract. Use one consistent ex-tax basis.currency units/bid opportunity, ex tax0 to 10000000Required2000
contractPriceExTaxEnter the ex-tax price payable if the bid is won. Use one consistent ex-tax basis.currency units/won bid, ex tax0 to 10000000Required20000
deliveryCostExTaxEnter the project cost caused by delivering the work if won. Use one consistent ex-tax basis.currency units/won bid, ex tax0 to 10000000Required12000
winProbabilityEnter a scenario probability based on your own bid assessment; it is not a forecast.decimal probability of the submitted bid winning0 to 1Required0.25

Bid / No-bid Economics: expected contribution

Expected value combines probability and economics but does not predict whether the bid will be won.

Formula summary

Primary formula
win probability ร— contribution if won โˆ’ bid preparation cost.

Read the full methodology

Data used here

  • The estimate uses your inputs and the general business formula documented in the methodology.

Decision checks

Act on the result

Compare expected net value with capacity displacement and the strategic reason for pursuing the work.

Stress-test the decision

Retest a lower win probability, higher delivery cost and more displaced contribution.

When this estimate can be misleading

  • Use one consistent ex-tax commercial basis.
  • Hours, utilisation, costs, rates and recovery targets are user inputs rather than defaults.
  • This is educational business decision support, not accounting, tax, legal or financial advice.
  • Expected value combines probability and economics but does not predict whether the bid will be won.

Educational estimate, not advice. See all assumptions & limitations โ†’

Guides to interpret the decision and its assumptions.

Frequently asked questions

How do I compare bid cost, win probability, capacity and expected contribution?

Compare expected net value with capacity displacement and the strategic reason for pursuing the work.

Which planning assumptions should I stress-test?

Compare a plausible alternative scenario and verify the decision-critical assumption that changes the plan most.