Educational only: Business decision support, not accounting, tax or legal advice.
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Update policy: Reviewed when formulas or official dependencies change.
Scope: Market-neutral small-business planning using your own assumptions.
What this planner helps you decide
Best for
Teams setting affiliate commission after returns and fixed cost.
Outputs
Retained contribution, commission cost, program profit and rate ceiling.
Start here
Use your own commission and reversal terms; no provider rate is preset.
Use a different tool when: Do not use this to evaluate total campaign contribution after incrementality and campaign cost; use Campaign Profitability Planner for that decision. Use this tool to set a sustainable affiliate commission after returns and incrementality.
Retained contribution, commission cost, program profit and rate ceiling.
Amounts use the same currency as your inputs. No currency conversion is performed.
Decision assumptions
Use one consistent period, contribution and currency basis.
Your numbers stay in this browser
Whole attributed orders.
Whole attributed orders.
User-entered incremental share.
%
User-entered incremental share.
Commission revenue basis. Use one consistent currency and indirect-tax basis.
currency units
Commission revenue basis. Use one consistent currency and indirect-tax basis.
Contribution retained before affiliate commission. Use one consistent currency and indirect-tax basis.
currency units
Contribution retained before affiliate commission. Use one consistent currency and indirect-tax basis.
Expected returned share.
%
Expected returned share.
Share of returned-order commission reversed.
%
Share of returned-order commission reversed.
Your entered rate; no provider default.
%
Your entered rate; no provider default.
Network, tooling or administration cost. Use one consistent currency and indirect-tax basis.
currency units
Network, tooling or administration cost. Use one consistent currency and indirect-tax basis.
Contribution to retain after program cost. Use one consistent currency and indirect-tax basis.
currency units
Contribution to retain after program cost. Use one consistent currency and indirect-tax basis.
Decision result
Every result is produced by the registered customer and marketing engine.
Preparing export actions…
Incremental Orders
140
Retained Orders
126
Commissionable Orders
126
Retained Contribution
5,040.00
Commission Cost
1,260.00
Program profit
3,480.00
Max Commission Rate
27.6%
Max Commission Rate State
Reachable
Contribution Shortfall Before Commission
0.00
Commission Headroom
17.6%
Scenario comparison
Each row names the assumption axis changed from the baseline.
ScenarioResultDifference
Entered scenario3,480.00Baseline
Lower Commission rate3,606.00Not available
Higher Commission rate3,354.00Not available
Save these results, change an input, then compare the updated figures with this baseline.
The baseline is temporary in this tab and is not added to shared scenario links or generated reports.
Calculation details
View calculation detailsView the formulas and inputs used for these results.
Incremental Orders
Incremental Ordersattributed orders × incrementality140 units
Result140
Reports units for the declared cohort and period using the entered attribution and contribution basis. The engine retains raw precision; formatting never feeds calculation.
Incremental OrdersContribution Before Commission Per Order
40
Incremental OrdersExpected Return Rate
0.1
Incremental OrdersCommission Reversal Rate
1
Incremental OrdersCommission Rate
0.1
Incremental OrdersFixed Program Cost
300
Incremental OrdersTarget Contribution Per Incremental Order
10
Retained Orders
Retained Ordersincremental orders × (1 − returns)126 units
Result126
Reports units for the declared cohort and period using the entered attribution and contribution basis. The engine retains raw precision; formatting never feeds calculation.
Retained OrdersContribution Before Commission Per Order
40
Retained OrdersExpected Return Rate
0.1
Retained OrdersCommission Reversal Rate
1
Retained OrdersCommission Rate
0.1
Retained OrdersFixed Program Cost
300
Retained OrdersTarget Contribution Per Incremental Order
10
Commissionable Orders
Commissionable Ordersincremental orders × (1 − returns × reversal)126 units
Result126
Reports units for the declared cohort and period using the entered attribution and contribution basis. The engine retains raw precision; formatting never feeds calculation.
Reports money for the declared cohort and period using the entered attribution and contribution basis. The engine retains raw precision; formatting never feeds calculation.
Reports money for the declared cohort and period using the entered attribution and contribution basis. The engine retains raw precision; formatting never feeds calculation.
Commission CostContribution Before Commission Per Order
40
Commission CostExpected Return Rate
0.1
Commission CostCommission Reversal Rate
1
Commission CostCommission Rate
0.1
Commission CostFixed Program Cost
300
Commission CostTarget Contribution Per Incremental Order
10
Program profit
Program Profitretained contribution − commission − fixed cost3,480.00
Result3,480.00
Reports money for the declared cohort and period using the entered attribution and contribution basis. The engine retains raw precision; formatting never feeds calculation.
Program ProfitContribution Before Commission Per Order
40
Program ProfitExpected Return Rate
0.1
Program ProfitCommission Reversal Rate
1
Program ProfitCommission Rate
0.1
Program ProfitFixed Program Cost
300
Program ProfitTarget Contribution Per Incremental Order
10
Max Commission Rate
Max Commission Ratecommission ceiling when pre-commission contribution covers fixed cost and target0.28 percent
Result27.6%
Reports percent for the declared cohort and period using the entered attribution and contribution basis. The engine retains raw precision; formatting never feeds calculation.
Max Commission RateContribution Before Commission Per Order
40
Max Commission RateExpected Return Rate
0.1
Max Commission RateCommission Reversal Rate
1
Max Commission RateCommission Rate
0.1
Max Commission RateFixed Program Cost
300
Max Commission RateTarget Contribution Per Incremental Order
10
Max Commission Rate State
Max Commission Rate Statereachable unless contribution is insufficient before commissionreachable
ResultReachable
Reports state for the declared cohort and period using the entered attribution and contribution basis. The engine retains raw precision; formatting never feeds calculation.
Reports money for the declared cohort and period using the entered attribution and contribution basis. The engine retains raw precision; formatting never feeds calculation.
Reports percent for the declared cohort and period using the entered attribution and contribution basis. The engine retains raw precision; formatting never feeds calculation.
Commission HeadroomContribution Before Commission Per Order
40
Commission HeadroomExpected Return Rate
0.1
Commission HeadroomCommission Reversal Rate
1
Commission HeadroomCommission Rate
0.1
Commission HeadroomFixed Program Cost
300
Commission HeadroomTarget Contribution Per Incremental Order
10
Inputs used
Attributed Orders
200
Incrementality Rate
0.7
Net Revenue Per Order
100
Contribution Before Commission Per Order
40
Expected Return Rate
0.1
Commission Reversal Rate
1
Commission Rate
0.1
Fixed Program Cost
300
Target Contribution Per Incremental Order
10
Referral reward economics
Test reward leakage on every qualified referral against contribution from only the assumed incremental customers. Attribution and incrementality remain your assumptions.
%
%
currency units
currency units
currency units
currency units
Retained contribution per incremental referral
21.43
Referral programme contribution
800.00
Break-even qualified referrals
27
Maximum reward per qualified referral
30.00
Calculation details
View calculation detailsView the formulas and inputs used for these results.
Retained contribution per incremental referral
Retained contribution per incremental referral(incremental contribution − rewards paid to qualified referrals) ÷ incremental referrals21.43
Result21.43
Calculated only from editable, market-neutral owner-module assumptions. The engine retains raw precision; display rounding never feeds calculation.
Maximum reward per qualified referralReferred Customers
100
Maximum reward per qualified referralQualification Percent
80
Maximum reward per qualified referralIncrementality Percent
70
Maximum reward per qualified referralContribution
50
Maximum reward per qualified referralReward
20
Maximum reward per qualified referralFixed Cost
400
Maximum reward per qualified referralTarget Contribution
0
Inputs used
referredCustomers
100
qualificationPercent
80
incrementalityPercent
70
contribution
50
reward
20
fixedCost
400
targetContribution
0
Open this calculator with preset values
This calculator supports documented, shareable scenario URLs. Compatible assistants and applications can construct links using the parameters below.
Scenario links contain only allowlisted numeric and closed-choice inputs shown in the URL; Margin101 excludes free text and identifying fields. Anyone you share the URL with can read those numbers, so do not include private or identifying data.
