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Primary formula: retained price excluding GST = effective cost รท (1 โˆ’ target retained margin)

Educational only: Business decision support, not accounting, tax or legal advice.

Privacy: No account is required. Tool inputs and results stay in this browser. Anonymous categorical usage analytics send only governed page, tool, cluster and action identifiers; tool inputs and results are never sent. Error monitoring is disabled. Optional saved state stays only on this device.

Update policy: Reviewed when formulas or official dependencies change.

Scope: New Zealand small-business planning using your own assumptions.

What this planner helps you decide

Best for

Businesses checking a customer price against confirmed New Zealand GST treatment.

Outputs

Required retained and displayed prices, tax component, gross profit, gross margin and current-price gap.

Start here

Confirm the taxable-sale scope and applicable rate, then enter cost and target retained margin.

Use a different tool when: Do not use this to set a price for a target gross margin; use Target Margin & Pricing Planner for that decision. Use this tool to set a retained margin and displayed price under confirmed New Zealand GST treatment.

Price & margin

New Zealand GST-aware Pricing: required retained and displayed prices

Required retained and displayed prices, tax component, gross profit, gross margin and current-price gap.

GST-aware price assumptions

Use one GST basis. Inputs do not determine tax.

Your numbers stay in this browser

NZ$

Enter per-unit cost on the selected GST basis.

%

Gross profit share retained before GST.

Exempt, mixed and special supplies fail closed.

Optional comparisonAdd a comparison value only when it helps your decision.
NZ$

Optional comparison price on the selected GST basis.

Tax treatmentKeep the warning when treatment is uncertain.

Confirm whether the entered cost includes tax.

This bounded workflow supports New Zealand only.

Separate registration-review signal from official guidance.

NZ$

Enter turnover for this exact measured period.

NZ$

Enter turnover for this separate measured period.

Choose the confirmed status; uncertainty keeps an authority warning visible.

Choose No when tax paid remains in effective cost.

%

Required for recoverable GST in a tax-inclusive cost; separate from output rate.

Controls whether displayed price adds tax to retained revenue.

Price decision

Protect the entered retained margin on revenue excluding GST; treat the customer-facing tax amount separately.

PDF and CSV exports stay on this device. Clean page links contain no inputs.
Required displayed price
$115.00
Required price excluding GST
$100.00
GST component
$15.00
Effective cost
$60.00
Gross profit per unit
$40.00
Retained gross margin
40.0%
Change from current displayed price
$15.00

Official policy review signals

Selected GST rate
15.0%
Last 12 months taxable-activity turnover
Below review threshold
Expected next 12 months taxable-activity turnover
Below review threshold

These are separate source-based review signals, not a registration conclusion.

Rate row: Standard-rated taxable activity โ€” 15%; effective basis: Rate source version 2026-07-16; rate source version: 2026-07-16. Threshold basis: Threshold source version 2026-07-16; threshold source version: 2026-07-16.

Price sensitivity

Price sensitivity โ€” compare required displayed price for the entered target margin and a five-point margin increase.

ScenarioResultDifference
Entered scenario$115.00Baseline
Target margin +5 points$125.45$10.45

Save these results, change an input, then compare the updated figures with this baseline.

The baseline is temporary in this tab and is not added to shared scenario links or generated reports.

Registration review

Compare threshold headroom with turnover 10% higher.

ScenarioResultDifference
Entered scenario$60,000.00Baseline
Second turnover view +10%$60,000.00$0.00

Save these results, change an input, then compare the updated figures with this baseline.

The baseline is temporary in this tab and is not added to shared scenario links or generated reports.

Calculation details

View calculation detailsView the formulas and inputs used for these results.

Required displayed price

Effective costrecoverable: tax-inclusive cost รท (1 + input rate), tax-exclusive cost unchanged; non-recoverable: tax-inclusive cost unchanged, tax-exclusive cost ร— (1 + input rate)60 NZD
Required price excluding GSTeffective cost รท (1 โˆ’ target retained margin)100 NZD
Required displayed priceregistered and tax-inclusive display โ†’ retained price ร— (1 + entered GST rate); otherwise retained price115 NZD
Result$115.00

Uses Standard-rated taxable activity โ€” 15% (Rate source version 2026-07-16), source version 2026-07-16; threshold status uses Threshold source version 2026-07-16, Last 12 months taxable-activity turnover and Expected next 12 months taxable-activity turnover, source version 2026-07-16. Retained revenue excludes GST. The engine retains full precision; currency displays to two decimal places.

New Zealand GST-aware Pricing Planner formulas โ†’
Inputs used by these formula steps
Effective costCost Exclusive
60
Effective costTax Rate
0.15
Effective costInput Tax Rate
0.15
Effective costCost Tax Basis
Tax-exclusive cost
Effective costInput Tax Recoverable
Yes
Effective costRegistration State
Registered
Required price excluding GSTEffective Cost
60
Required price excluding GSTTarget Margin
0.4
Required displayed priceRequired Price Exclusive
100
Required displayed priceTax Rate
0.15
Required displayed priceDisplayed Price Includes Tax
Yes

Required price excluding GST

Effective costrecoverable: tax-inclusive cost รท (1 + input rate), tax-exclusive cost unchanged; non-recoverable: tax-inclusive cost unchanged, tax-exclusive cost ร— (1 + input rate)60 NZD
Required price excluding GSTeffective cost รท (1 โˆ’ target retained margin)100 NZD
Result$100.00

Uses Standard-rated taxable activity โ€” 15% (Rate source version 2026-07-16), source version 2026-07-16; threshold status uses Threshold source version 2026-07-16, Last 12 months taxable-activity turnover and Expected next 12 months taxable-activity turnover, source version 2026-07-16. Retained revenue excludes GST. The engine retains full precision; currency displays to two decimal places.

New Zealand GST-aware Pricing Planner formulas โ†’
Inputs used by these formula steps
Effective costCost Exclusive
60
Effective costTax Rate
0.15
Effective costInput Tax Rate
0.15
Effective costCost Tax Basis
Tax-exclusive cost
Effective costInput Tax Recoverable
Yes
Effective costRegistration State
Registered
Required price excluding GSTEffective Cost
60
Required price excluding GSTTarget Margin
0.4

GST component

Required price excluding GSTeffective cost รท (1 โˆ’ target retained margin)100 NZD
Required displayed priceregistered and tax-inclusive display โ†’ retained price ร— (1 + entered GST rate); otherwise retained price115 NZD
GST componentdisplayed price โˆ’ retained price15 NZD
Result$15.00

Uses Standard-rated taxable activity โ€” 15% (Rate source version 2026-07-16), source version 2026-07-16; threshold status uses Threshold source version 2026-07-16, Last 12 months taxable-activity turnover and Expected next 12 months taxable-activity turnover, source version 2026-07-16. Retained revenue excludes GST. The engine retains full precision; currency displays to two decimal places.

New Zealand GST-aware Pricing Planner formulas โ†’
Inputs used by these formula steps
Required price excluding GSTEffective Cost
60
Required price excluding GSTTarget Margin
0.4
Required displayed priceRequired Price Exclusive
100
Required displayed priceTax Rate
0.15
Required displayed priceDisplayed Price Includes Tax
Yes
GST componentRequired Displayed Price
115
GST componentRequired Price Exclusive
100

Effective cost

Effective costrecoverable: tax-inclusive cost รท (1 + input rate), tax-exclusive cost unchanged; non-recoverable: tax-inclusive cost unchanged, tax-exclusive cost ร— (1 + input rate)60 NZD
Result$60.00

Uses Standard-rated taxable activity โ€” 15% (Rate source version 2026-07-16), source version 2026-07-16; threshold status uses Threshold source version 2026-07-16, Last 12 months taxable-activity turnover and Expected next 12 months taxable-activity turnover, source version 2026-07-16. Retained revenue excludes GST. The engine retains full precision; currency displays to two decimal places.

New Zealand GST-aware Pricing Planner formulas โ†’
Inputs used by these formula steps
Effective costCost Exclusive
60
Effective costTax Rate
0.15
Effective costInput Tax Rate
0.15
Effective costCost Tax Basis
Tax-exclusive cost
Effective costInput Tax Recoverable
Yes
Effective costRegistration State
Registered

Gross profit per unit

Effective costrecoverable: tax-inclusive cost รท (1 + input rate), tax-exclusive cost unchanged; non-recoverable: tax-inclusive cost unchanged, tax-exclusive cost ร— (1 + input rate)60 NZD
Required price excluding GSTeffective cost รท (1 โˆ’ target retained margin)100 NZD
Gross profit per unitretained revenue โˆ’ effective cost40 NZD
Result$40.00

Uses Standard-rated taxable activity โ€” 15% (Rate source version 2026-07-16), source version 2026-07-16; threshold status uses Threshold source version 2026-07-16, Last 12 months taxable-activity turnover and Expected next 12 months taxable-activity turnover, source version 2026-07-16. Retained revenue excludes GST. The engine retains full precision; currency displays to two decimal places.

New Zealand GST-aware Pricing Planner formulas โ†’
Inputs used by these formula steps
Effective costCost Exclusive
60
Effective costTax Rate
0.15
Effective costInput Tax Rate
0.15
Effective costCost Tax Basis
Tax-exclusive cost
Effective costInput Tax Recoverable
Yes
Effective costRegistration State
Registered
Required price excluding GSTEffective Cost
60
Required price excluding GSTTarget Margin
0.4
Gross profit per unitRetained Revenue
100
Gross profit per unitEffective Cost
60

Retained gross margin

Gross profit per unitretained revenue โˆ’ effective cost40 NZD
Retained gross margingross profit รท retained revenue40%
Result40.0%

Uses Standard-rated taxable activity โ€” 15% (Rate source version 2026-07-16), source version 2026-07-16; threshold status uses Threshold source version 2026-07-16, Last 12 months taxable-activity turnover and Expected next 12 months taxable-activity turnover, source version 2026-07-16. Retained revenue excludes GST. The engine retains full precision; currency displays to two decimal places.

New Zealand GST-aware Pricing Planner formulas โ†’
Inputs used by these formula steps
Gross profit per unitRetained Revenue
100
Gross profit per unitEffective Cost
60
Retained gross marginGross Profit
40
Retained gross marginRetained Revenue
100

Change from current displayed price

Required displayed priceregistered and tax-inclusive display โ†’ retained price ร— (1 + entered GST rate); otherwise retained price115 NZD
Change from current displayed pricerequired displayed price โˆ’ current displayed price15 NZD
Result$15.00

Uses Standard-rated taxable activity โ€” 15% (Rate source version 2026-07-16), source version 2026-07-16; threshold status uses Threshold source version 2026-07-16, Last 12 months taxable-activity turnover and Expected next 12 months taxable-activity turnover, source version 2026-07-16. Retained revenue excludes GST. The engine retains full precision; currency displays to two decimal places.

New Zealand GST-aware Pricing Planner formulas โ†’
Inputs used by these formula steps
Required displayed priceRequired Price Exclusive
100
Required displayed priceTax Rate
0.15
Required displayed priceDisplayed Price Includes Tax
Yes
Change from current displayed priceRequired Displayed Price
115
Change from current displayed priceCurrent Displayed Price
100

Selected GST rate

Selected GST rateofficial policy rate selected by confirmed jurisdiction, supply class and effective period0.15
Result15.0%

Uses Standard-rated taxable activity โ€” 15% (Rate source version 2026-07-16), source version 2026-07-16; threshold status uses Threshold source version 2026-07-16, Last 12 months taxable-activity turnover and Expected next 12 months taxable-activity turnover, source version 2026-07-16. Retained revenue excludes GST. The engine retains full precision; currency displays to two decimal places.

New Zealand GST-aware Pricing Planner formulas โ†’
Inputs used by these formula steps
Selected GST rateJurisdiction
New Zealand
Selected GST rateSupply Class
Standard-rated taxable activity โ€” 15%
Selected GST rateEffective Period
โ€”
Selected GST ratePolicy Rate Row
Standard-rated taxable activity โ€” 15%
Selected GST rateEffective Date
Rate source version 2026-07-16
Selected GST rateSource Version
2026-07-16

Last 12 months taxable-activity turnover

Last 12 months taxable-activity turnoverentered period turnover compared with the source-versioned review thresholdBelow review threshold
ResultBelow review threshold

Uses Standard-rated taxable activity โ€” 15% (Rate source version 2026-07-16), source version 2026-07-16; threshold status uses Threshold source version 2026-07-16, Last 12 months taxable-activity turnover and Expected next 12 months taxable-activity turnover, source version 2026-07-16. Retained revenue excludes GST. The engine retains full precision; currency displays to two decimal places.

New Zealand GST-aware Pricing Planner formulas โ†’
Inputs used by these formula steps
Last 12 months taxable-activity turnoverTurnover
0
Last 12 months taxable-activity turnoverThreshold
60,000
Last 12 months taxable-activity turnoverMeasured Period
Last 12 months taxable-activity turnover
Last 12 months taxable-activity turnoverSource Version
2026-07-16

Expected next 12 months taxable-activity turnover

Expected next 12 months taxable-activity turnoverentered period turnover or confirmed GST already charged compared with the source-versioned review thresholdBelow review threshold
ResultBelow review threshold

Uses Standard-rated taxable activity โ€” 15% (Rate source version 2026-07-16), source version 2026-07-16; threshold status uses Threshold source version 2026-07-16, Last 12 months taxable-activity turnover and Expected next 12 months taxable-activity turnover, source version 2026-07-16. Retained revenue excludes GST. The engine retains full precision; currency displays to two decimal places.

New Zealand GST-aware Pricing Planner formulas โ†’
Inputs used by these formula steps
Expected next 12 months taxable-activity turnoverTurnover
0
Expected next 12 months taxable-activity turnoverThreshold
60,000
Expected next 12 months taxable-activity turnoverMeasured Period
Expected next 12 months taxable-activity turnover
Expected next 12 months taxable-activity turnoverThreshold Rule Period
Threshold source version 2026-07-16
Expected next 12 months taxable-activity turnoverSource Version
2026-07-16
Expected next 12 months taxable-activity turnoverAlready Charging Tax
No

Inputs used

Cost amount
60
Target retained margin
0.4
GST registration state
Registered
Can input GST be recovered?
Yes
Confirmed input GST rate
0.15
Does the displayed price include GST?
Yes โ€” show price including GST
Current displayed price
100
Last 12 months taxable-activity turnover
0
Expected next 12 months taxable-activity turnover
0
Cost tax basis
Tax-exclusive cost
Jurisdiction
New Zealand
GST supply class
Standard-rated taxable activity โ€” 15%
Is GST already added to prices?
No
Open this calculator with preset values

This calculator supports documented, shareable scenario URLs. Compatible assistants and applications can construct links using the parameters below.

Scenario links contain only allowlisted numeric and closed-choice inputs shown in the URL; Margin101 excludes free text and identifying fields. Anyone you share the URL with can read those numbers, so do not include private or identifying data.

Example: https://margin101.com/en-nz/tools/nz-gst-aware-pricing/?sv=2&alreadyChargingTax=0&costExclusive=60&costTaxBasis=0&currentDisplayedPrice=100&displayedPriceIncludesTax=1&inputTaxRate=0.15&inputTaxRecoverable=1&jurisdictionCode=1&registrationState=1&supplyClassCode=1&targetMargin=0.4&thresholdPrimary=0&thresholdSecondary=0

ParameterMeaningUnitAllowed valuesPresenceDefault
alreadyChargingTaxSeparate registration-review signal from official guidance.โ€”0 (No), 1 (Yes)RequiredNo
costExclusiveEnter per-unit cost on the selected GST basis.NZD/unit on the selected GST cost basis0 to 10000000Required60
costTaxBasisConfirm whether the entered cost includes tax.โ€”0 (Tax-exclusive cost), 1 (Tax-inclusive cost)RequiredTax-exclusive cost
currentDisplayedPriceOptional comparison price on the selected GST basis.NZD/unit on the selected displayed-price GST basis0 to 10000000Optional100
displayedPriceIncludesTaxControls whether displayed price adds tax to retained revenue.โ€”1 (Yes โ€” show price including GST), 0 (No โ€” show price excluding GST)RequiredYes โ€” show price including GST
inputTaxRateRequired for recoverable GST in a tax-inclusive cost; separate from output rate.decimal input GST rate on the entered cost0 to 1Required0.15
inputTaxRecoverableChoose No when tax paid remains in effective cost.โ€”1 (Yes), 0 (No)RequiredYes
jurisdictionCodeThis bounded workflow supports New Zealand only.โ€”1 (New Zealand), 0 (Another or uncertain jurisdiction โ€” unsupported)RequiredNew Zealand
registrationStateChoose the confirmed status; uncertainty keeps an authority warning visible.โ€”1 (Registered), 0 (Not registered), 2 (Not sure โ€” check the authority rules)RequiredRegistered
supplyClassCodeExempt, mixed and special supplies fail closed.โ€”1 (Standard-rated taxable activity โ€” 15%), 2 (Confirmed zero-rated), 0 (Exempt, mixed, special or unknown โ€” unsupported)RequiredStandard-rated taxable activity โ€” 15%
targetMarginGross profit share retained before GST.decimal gross-margin rate on GST-exclusive retained revenue0 to 0.95Required0.4
thresholdPrimaryEnter turnover for this exact measured period.NZD of taxable-activity turnover/last 12 months0 to 10000000Required0
thresholdSecondaryEnter turnover for this separate measured period.NZD of expected taxable-activity turnover/next 12 months0 to 10000000Required0

New Zealand GST-aware Pricing: required retained and displayed prices

Use the displayed-price result only after confirming the sale classification, registration position and applicable rate.

Formula summary

Primary formula
retained price excluding GST = effective cost รท (1 โˆ’ target retained margin)

Read the full methodology

Data used here

  • New Zealand GST registration threshold tests: New Zealand Inland Revenue; verified; checked 2026-07-16.
  • New Zealand GST standard rate: New Zealand Inland Revenue; verified; checked 2026-07-16.

Decision checks

Act on the result

Compare the required displayed price with the current customer price and document the confirmed tax basis.

Stress-test the decision

Retest a higher cost and verify whether input tax is recoverable before changing a live price.

Assumptions and sources

New Zealand GST registration threshold tests
Inland Revenue GST registration guidance Checked 2026-07-16.
Primary source โ†’
New Zealand GST standard rate
Inland Revenue GST calculation guidance Checked 2026-07-16.
Primary source โ†’

When this estimate can be misleading

  • This planner does not determine GST registration, taxability, exemptions, recoverability, place of supply, nexus or filing liabilities.
  • The reviewed GST rate is selected only from supported jurisdiction, supply-class and effective-period branches; unsupported cases stop instead of guessing.
  • The turnover comparisons are review signals from official period rules, not registration conclusions or effective-date advice.
  • Gross profit is a per-unit pricing measure before fixed costs, overhead allocation, income tax, financing and demand effects.
  • Current displayed price must use the same inclusive or exclusive tax basis selected in the planner.
  • Use the displayed-price result only after confirming the sale classification, registration position and applicable rate.

Educational estimate, not advice. See all assumptions & limitations โ†’

Guides to interpret the decision and its assumptions.

Frequently asked questions

How do I set a retained margin and displayed price under confirmed New Zealand GST treatment?

Compare the required displayed price with the current customer price and document the confirmed tax basis.

Does Margin101 choose the applicable GST rate?

No. The reviewed default applies only to the documented taxable-supply scenario. Confirm the rate and treatment for the actual sale.

Does Margin101 store my numbers?

Tool inputs and results stay in this browser. Anonymous categorical usage analytics send only governed page, tool, cluster and action identifiers; tool inputs and results are never sent. Error monitoring is disabled. Optional saved state stays only on this device.

Is this tax or accounting advice?

No. It is an educational pricing scenario. Check the actual transaction with the relevant authority or a qualified adviser.

Which planning assumptions should I stress-test?

Compare a plausible alternative scenario and verify the decision-critical assumption that changes the plan most.